Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below, we inform you in detail about the handling of your data.

The data controller is:

Braun GmbH & Co. KG

Industriestr. 10

55606 Kirn

Germany

You can reach our data protection officer at:

External data protection officer of Braun GmbH & Co. KG,

c/o TÜV SÜD Akademie GmbH

Westendstraße 160

80339 Munich

Germany

datenschutz@braun-bueffel.de

1. ACCESS DATA AND HOSTING

You can visit our websites without providing any personal information. With each access to a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, date and time of retrieval, the amount of data transferred and the requesting provider (access data), and documents the retrieval. These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to safeguard our legitimate interests, which prevail in the context of a balancing of interests, in a correct presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. All access data will be deleted at the latest one month after the end of your visit to the site.

HOSTING

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. For questions about our service providers and the basis of our cooperation with them, please contact the contact options described in this privacy policy.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: Canada, New Zealand, Japan, United Kingdom.

Our service providers are located and/or use servers in these countries: Australia, India, Singapore, USA.

There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on these safeguards: Standard contractual clauses of the European Commission and the EU-U.S. Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

2. DATA PROCESSING FOR CONTRACT FULFILLMENT AND CONTACTING US

2.1 DATA PROCESSING FOR CONTRACT FULFILLMENT

For the purpose of contract fulfillment (including inquiries about and processing of existing warranty and performance disruption claims as well as any legal updating obligations) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data when you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as in these cases we absolutely need the data for contract fulfillment and cannot send the order without them. Which data are collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract, your data will be restricted for further processing and deleted after the expiry of tax and commercial law retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

Inventory Management System

For order and contract processing, we use inventory management systems from external service providers. Our service providers act as processors on our behalf. For questions about our service providers and the basis of our cooperation with them, please contact the contact options described in this privacy policy.

2.2 CUSTOMER ACCOUNT

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening the customer account and storing your data for future orders on our website. You can delete your customer account at any time by sending a message to the contact option described in this privacy policy or by using a function provided for this purpose in the customer account. After deleting your customer account, your data will be deleted, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

2.3 CONTACTING US

As part of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 Para. 1 Sentence 1 lit. b GDPR if you voluntarily provide this to us when contacting us (e.g. via contact form or email or by phone or mail). Mandatory fields are marked as such, as in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. After complete processing of your inquiry, your data will be deleted, unless you have expressly consented to further use of your data in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

2.4 CONTACT VIA WHATSAPP

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. WhatsApp is a widely used application that allows users to chat, make calls, and send voice messages, among other things.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp does gain access to metadata generated during the communication process (e.g., sender, recipient, and time). We also point out that, according to WhatsApp's own statements, it shares its users' personal data with its parent company Meta, based in the USA.

Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/privacy-policy-eea

The use of WhatsApp is based on our legitimate interest in fast and effective communication with customers, prospective customers and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, data processing is carried out exclusively on the basis of the consent; this can be revoked at any time with effect for the future.

The communication content exchanged on WhatsApp remains with us until you request its deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions remain unaffected.

The chat does not intend for you to provide us with sensitive data such as health data, data about religious affiliation, or data about ethnic origin. We strongly advise against transmitting such sensitive data to us via WhatsApp.

We use WhatsApp in the "WhatsApp Business" version.

The data transfer to the USA is based on the EU-U.S. Data Privacy Framework and the corresponding adequacy decision of the European Commission. WhatsApp LLC and Meta Platforms, Inc. are certified under the EU-U.S. Data Privacy Framework.

Further information can be found here:

https://www.whatsapp.com/legal/privacy-shield

https://www.facebook.com/privacy/policies/data_privacy_framework/

For the use of WhatsApp, we use the service of chatarmin.com GmbH, Kaiserstraße 89/2/3, 1070 Vienna.

The provider's privacy policy can be found at: https://chatarmin.com/privacy-policy.

2.5 CONTACT VIA LIVE CHAT

We use chatbots to communicate with you. Chatbots are able to respond to your questions and other input without human intervention. To do this, chatbots analyze your input and other data to provide suitable answers (e.g., names, email addresses and other contact details, customer numbers and other identifiers, orders and chat histories).

Furthermore, your IP address, log files, location information and other metadata may be collected via the chatbot. This data is stored on the chatbot provider's servers.

The legal basis for the use of chatbots is Art. 6 para. 1 lit. b GDPR, provided that the chatbot is used for contract initiation or in the context of contract fulfillment.

In all other cases, the use is based on our legitimate interest in the most effective customer communication possible (Art. 6 para. 1 lit. f GDPR).

The provider's privacy policy can be found at: https://www.gorgias.com/legal/eu-privacy-notice

3. DATA PROCESSING FOR SHIPPING PURPOSES

For the fulfillment of the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

DATA TRANSFER TO SHIPPING SERVICE PROVIDERS FOR SHIPPING NOTIFICATION PURPOSES

If you have given us your express consent to this during or after your order, we will pass on your email address to the selected shipping service provider based on this consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR, so that they can contact you before delivery for the purpose of delivery announcement or coordination.

The consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

DHL Paket GmbH

Sträßchensweg 10

53113 Bonn

Germany

4. DATA PROCESSING FOR PAYMENT PROCESSING

When processing payments in our online shop, we work with the following partners: technical service providers, credit institutions, payment service providers.

4.1 DATA PROCESSING FOR TRANSACTION PROCESSING

Depending on the selected payment method, we pass on the data necessary for the processing of the payment transaction to our technical service providers, who work for us within the scope of order processing, or to the commissioned credit institutions or to the selected payment service provider, as far as this is necessary for the processing of the payment. This serves to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data necessary for payment processing themselves, e.g. on their own website or via technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

For questions about our partners for payment processing and the basis of our cooperation with them, please contact the contact options described in this privacy policy.

4.2 DATA PROCESSING FOR THE PURPOSE OF FRAUD PREVENTION AND OPTIMIZATION OF OUR PAYMENT PROCESSES

We may provide our service providers with additional data, which they use together with the data necessary for payment processing as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g. invoicing, processing of disputed payments, accounting support). This serves to safeguard our overriding legitimate interests in protecting ourselves against fraud and in efficient payment management, within the framework of a balancing of interests, in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

4.3 IDENTITY AND CREDIT CHECK WHEN SELECTING KLARNA PAYMENT SERVICES

Klarna Direct Debit, Purchase on account via Klarna, Klarna Installment Purchase

If you choose Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna) payment services, we ask for your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, that we may transmit the data necessary for payment processing and an identity and credit check to Klarna. In Germany, the credit agencies mentioned in Klarna's privacy policy can be used for identity and credit checks. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time with Klarna.

4.4 IDENTITY AND CREDIT CHECK WHEN SELECTING PURCHASE ON ACCOUNT VIA PAYPAL AND RATEPAY

If you choose the "purchase on account" payment method (offered via Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter Ratepay) and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter PayPal)), we ask for your consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR that we may transmit the data necessary for payment processing and an identity and credit check to Ratepay. In Germany, the credit agencies mentioned in the Ratepay privacy policy can be used for identity and credit checks. Ratepay uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. Additional information on data protection at PayPal can be found here.

5. ADVERTISING BY EMAIL

5.1 EMAIL NEWSLETTER WITH REGISTRATION AND NEWSLETTER TRACKING

If you subscribe to our newsletter, we will use the data required for this or separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time either by sending a message to the contact option described below or via a dedicated link in the newsletter. After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further use of data that is legally permitted and about which we inform you in this declaration.
We would like to point out that when sending the newsletter, we evaluate your user behavior. For this purpose, we also analyze your interaction with our newsletter by measuring, storing and evaluating open rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").
For this evaluation, the sent emails contain one-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. If you do not want us to track your behavior in relation to the newsletter, you can switch off tracking at any time by unsubscribing from the newsletter or by adjusting the corresponding settings in your newsletter account. For the evaluations, we link the following "newsletter data" in particular:

the page from which the page was requested (so-called referrer URL),
the date and time of the call,
the description of the type of web browser used,
the IP address of the requesting computer,
the email address,
the date and time of registration and confirmation

and the one-pixel technologies with your email address or your IP address and, if applicable, an individual ID. Links contained in the newsletter can also contain this ID.
The information will be stored as long as you are subscribed to the newsletter. After unsubscribing from the newsletter, we will store your data for a maximum of 30 days to ensure that no further newsletters are sent. After that, we will delete all your data, unless there are legal retention obligations or you have agreed that we use your data for other purposes.

5.2 EMAIL NEWSLETTER WITHOUT REGISTRATION AND YOUR RIGHT TO OBJECT

If we receive your email address in connection with the sale of a good or service and you have not objected to this, we reserve the right to regularly send you offers for similar products to those already purchased from our range by email, based on Section 7 para. 3 UWG (German Act Against Unfair Competition). This serves to safeguard our legitimate interests, which prevail in the context of a balancing of interests, in advertising to our customers.
You can object to this use of your email address at any time by sending a message to the contact option described in this privacy policy or via a dedicated link in the advertising email, without incurring any costs other than the transmission costs according to the basic rates.
After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further use of data that is legally permitted and about which we inform you in this declaration.

5.3 NEWSLETTER DISPATCH

The newsletter may also be sent by our service providers as part of processing on our behalf.
The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. For questions about our service providers and the basis of our cooperation with them, please contact the contact address described in this privacy policy.
Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: United Kingdom.
Our service providers are located and/or use servers in these countries: Australia, USA. For these countries there is no adequacy decision by the European Commission. Our cooperation with them is based on these safeguards: Standard contractual clauses of the European Commission and the EU-U.S. Data Privacy Framework.
Further information on the standard contractual clauses and on the agreements with our service providers, including Klaviyo, can be found in Klaviyo's privacy policies and the links to the EU-U.S. Data Privacy Framework.

Details can be found here:
https://policies.google.com/privacy/frameworks,
https://privacy.google.com/businesses/controllerterms/mccs/,
https://www.dataprivacyframework.gov/s/.

5.4 SENDING REVIEW REQUESTS VIA EMAIL

If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we will use your email address to request a review of your order via the review system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a dedicated link in the review request.

The review requests may also be sent by our service providers as part of processing on our behalf. For questions about our service providers and the basis of our cooperation with them, please contact the contact options described in this privacy policy.

6. COOKIES AND OTHER TECHNOLOGIES

6.1 GENERAL INFORMATION

To make visiting our website attractive and to enable the use of certain functions, we use technologies, including so-called cookies, on various pages. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser on your next visit (persistent cookies).

Protection of privacy on end devices

When using our online offering, we employ absolutely necessary technologies to provide the expressly requested telemedia service. The storage of information on your end device or access to information already stored on your end device does not require consent in this respect.

For non-absolutely necessary functions, the storage of information on your end device or access to information already stored on your end device requires your consent. We point out that if consent is not given, parts of the website may not be fully usable. Any consent you may have given remains valid until you adjust or reset the respective settings on your end device.

Any subsequent data processing by cookies and other technologies

We use technologies that are absolutely necessary for the use of certain functions of our website (e.g., shopping cart function). Through these technologies, IP address, time of visit, device and browser information, and information about your use of our website (e.g., information about the contents of the shopping cart) are collected and processed. This serves our overriding legitimate interests in an optimized presentation of our offer within the framework of a balancing of interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. We may also use technologies not individually listed in this privacy policy. More information on these technologies, including the respective legal basis for data processing, can be found on the Usercentrics platform. You can access this by clicking on the fingerprint button in the bottom right or left corner of the page.

The cookie settings for your browser can be found under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

As far as you have given your consent to the use of the technologies according to Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can click on the fingerprint button in the bottom right or left corner of the page. If cookies are not accepted, the functionality of our website may be limited.

6.2 Consent Manager Platform (CMP)

On our website, we use a Consent Management Platform (CMP) to inform you about the cookies and other technologies we use on our website, and to obtain, manage, and document your possibly required consent to the processing of your personal data by these technologies. This is necessary in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR to fulfill our legal obligation under Art. 7 para. 1 GDPR to be able to demonstrate your consent to the processing of your personal data, to which we are subject. The Consent Management Platform (CMP) used is provided by Pandectes Limited, Vasileos Georgiou A, 60, 4048, Limassol, Cyprus, (Contact: info@pandectes.io), which processes your data on our behalf.

After you submit your cookie declaration on our website, the web server stores the following data: IP address, device information, browser information, set language, accessed website or its URL, date and time of your consent declaration, and information about your consent behavior.

In addition, the following technologies are used, which contain information about your consent behavior: Cookies, Logfiles

The data is stored exclusively on the end device; no personal data is transmitted to the provider of the Consent Management Platform (CMP). Your data will be deleted after one year, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further use of data that is legally permitted and about which we inform you in this declaration.

7. USE OF COOKIES AND OTHER TECHNOLOGIES

On our website, we use the following cookies and other third-party technologies. Unless otherwise specified for individual technologies, this is based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. After the purpose has ceased and the respective technology is no longer used by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the "Cookies and other technologies" section. Further information, including the basis of our cooperation with the individual providers, can be found with the individual technologies. For questions about the providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

7.1 USE OF GOOGLE SERVICES

We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google") presented below. The information about your use of our website automatically collected by Google technologies is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Unless otherwise specified for individual technologies, data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information on data processing by Google can be found in Google's privacy policy.

Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard contractual clauses of the European Commission and the EU-U.S. Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/

https://www.dataprivacyframework.gov/s/

GOOGLE ANALYTICS

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address is stored on a server located in the EU for the derivation of location data and then immediately deleted before the traffic is forwarded to other Google servers for processing. Data processing is carried out on the basis of a contract processing agreement by Google.

For web analysis, the extension function of Google Analytics Google Signals enables so-called "cross-device tracking". If your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can create reports on your usage behavior (in particular the cross-device user numbers), even if you change your end device. We do not process personal data in this respect; we only receive statistics created based on Google Signals.

For web analysis and advertising purposes, the extension function of Google Analytics, the so-called DoubleClick cookie, enables recognition of your browser when visiting other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.

If you do not give us your consent for the use of Google Analytics in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, no cookies will be stored on or read from your device. The data processing described in the preceding paragraphs will not take place. To close gaps in web analysis through behavioral and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address) are sent to Google.

GOOGLE ADS

For advertising purposes in Google search results and on third-party websites, the Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you have visited. Further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. If you are logged into Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing.

For website analysis and event tracking, we measure your subsequent user behavior via Google Ads Conversion Tracking when you have reached our website via a Google Ads advertisement. For this purpose, cookies can be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) can be collected, from which usage profiles are created using pseudonyms.

If you do not give us your consent for the use of Google Ads in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, no cookies will be stored on or read from your device. The data processing described in the preceding paragraphs will not take place. To close gaps in web analysis through behavioral and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address, page URL, information about ad clicks in URL parameters) are sent to Google. Your IP address is used to derive the IP country.

GOOGLE ADS – CUSTOMER MATCH

For advertising purposes, we use Google Customer Match. Customer Match allows us to target existing customers or prospects who are already in contact with our company on Google platforms such as Google Search, Google Shopping, Gmail or YouTube with relevant advertising content.

For this purpose, we may use personal data from our customer relationships (e.g. email address, phone number, name or postal address (name, country, postcode)). This data is encrypted using a so-called hash procedure (SHA-256) before being transmitted to Google. No clear data is transmitted.

Google matches this encrypted data with existing Google accounts to create audience lists. If a match occurs, your account is assigned to a so-called Customer Match list. On this basis, we can display personalized advertising within Google services. The transmitted data is used exclusively to create these target groups and is not passed on to other advertisers.

The purpose of data processing is to carry out personalized online advertising for our existing customers.

The processing is based on your consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR in conjunction with § 25 Para. 1 TDDDG, provided that this has been given via our Consent Management Tool. You can revoke your consent at any time with effect for the future. In this case, your contact information will no longer be considered for future Customer Match uploads. The legality of the processing carried out until the revocation remains unaffected.

You can also deactivate personalized advertising in your Google account settings: https://adssettings.google.com

The recipient of the data is Google Ireland Limited ("Google"). When using Google Ads, personal data may be transferred to Google servers in the USA or other third countries. Google operates a global network of data centers to provide its services.

The data transmitted by us and stored by Google will be used in Customer Match lists for a maximum of 540 days and then deleted or automatically removed from the audience lists.

GOOGLE CONSENT MODE

Due to our use and integration of Google services "Google Analytics" and "Google Ads" on our website, we are obliged, in accordance with legal requirements and Google's "EU User Consent Policy", to obtain and legally document your consent.

In accordance with the Digital Markets Act, Google is obliged to ask for consent for processing your personal data, especially in the context of personalized advertising. For this purpose, we have integrated the Google Consent Mode ("Google Consent Mode V2") into our website. The service provider of the Consent Mode is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a company registered and operating under Irish law (registration number: 368047).

Within the framework of the described consent mode, we share the status of your consent with Google on the basis of a legal obligation according to Art. 6 para. 1 lit. c GDPR or on the basis of your given consent according to Art. 6 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG.

We have implemented the simple implementation of the consent mode, according to which no Google code that allows conclusions to be drawn about your personal data is executed without your consent.

Any possible data transfer from Google to the USA is based on the EU Commission's standard contractual clauses and the EU-U.S. Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/

Further information on the use of your data by Google and in Google services, as well as on data protection, can be found at https://business.safety.google/privacy/ or at https://policies.google.com/privacy"

GOOGLE RECAPTCHA

For the purpose of protecting against misuse of our web forms and against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, and information about your use of our website) and performs an analysis of your use of our website using JavaScript and cookies. In addition, other cookies stored by Google services in your browser are evaluated. No personal data is read or stored from the input fields of the respective form.

GOOGLE TAG MANAGER

The Google Tag Manager allows us to manage various codes and services on our website. When implementing individual tags, Google may also process personal data (e.g., IP address, online identifiers (including cookies)). Data processing is based on an order processing agreement by Google.

The use of Google Tag Manager allows the integration of various services/technologies.

If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation will remain in effect for all affected tracking tags integrated by Google Tag Manager.

YOUTUBE VIDEO PLUGIN

For the integration of third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube Video Plugin in the extended data protection mode we use, transmitted to Google, and then processed by Google, only if you play a video.

7.2 USE OF MICROSOFT SERVICES

We use the Microsoft Ireland Operations Ltd. technologies described below, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft"). Data processing is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. The information about your use of our website automatically collected by Microsoft technologies is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. Further information on data processing by Microsoft can be found in Microsoft's privacy policy.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/

https://www.dataprivacyframework.gov/s/.

MICROSOFT ADVERTISING

For advertising purposes in Bing, Yahoo and MSN search results as well as on third-party websites, the Microsoft Advertising Remarketing cookie is set when you visit our website. This automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) using a pseudonymous CookieID and based on the pages you have visited.

For website analysis and event tracking, we measure your subsequent user behavior via Microsoft Advertising Universal Event Tracking (UET) when you have reached our website via a Microsoft Advertising advertisement. For this purpose, cookies can be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) can be collected, from which usage profiles are created using pseudonyms. If your internet-enabled devices are linked to your Microsoft account and you have not deactivated the "Interest-based advertising" setting in your Microsoft account, Microsoft can create reports on usage behavior (in particular cross-device user numbers), even if you change your end device, so-called "cross-device tracking". We do not process personal data in this respect; we only receive statistics created based on Microsoft UET.

7.3 USE OF FACEBOOK SERVICES

USE OF FACEBOOK PIXEL

We use the Facebook Pixel as part of the technologies described below from Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). With the Facebook Pixel, data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) are automatically collected and stored, from which usage profiles are created using pseudonyms. For this purpose, a cookie is automatically set by the Facebook Pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous CookieID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activities and to provide other services related to website usage, in particular personalized and group-based advertising.

The information about your use of our website automatically collected by Facebook (by Meta) technologies is usually transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Further information about data processing by Facebook can be found in Facebook's (by Meta) privacy policy.

Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. For these countries, there is no adequacy decision from the European Commission. Our cooperation with them is based on these safeguards: Standard contractual clauses of the European Commission.

FACEBOOK ANALYTICS

Within the framework of Facebook Business Tools, statistics on visitor activities on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of a contract processing agreement by Facebook (by Meta). Your analysis serves the optimal presentation and marketing of our website.

FACEBOOK ADS (AD MANAGER)

Through Facebook Ads, we advertise this website on Facebook (by Meta) and on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the precise implementation, in particular the decision on the placement of advertisements for individual users. Unless otherwise specified for individual technologies, data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Joint responsibility is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.

Based on the statistics on visitor activities on our website generated via Facebook Pixel, we conduct group-based advertising on Facebook (by Meta) via Facebook Custom Audience by determining the characteristics of the respective target group.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your user behavior on our website, we conduct personalized advertising via Facebook Pixel Remarketing.

Through Facebook Pixel Conversions, we measure your subsequent user behavior for web analysis and event tracking when you have reached our website via a Facebook Ads advertisement. Data processing is carried out on the basis of a contract processing agreement by Facebook (by Meta).

7.4 OTHER PROVIDERS OF WEB ANALYTICS AND ONLINE MARKETING SERVICES

Use of Criteo for online marketing

Through the advertising partner Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"), we advertise this website in search results and on third-party websites. When you visit our website, a retargeting cookie from Criteo or its partner is automatically set, which enables interest-based advertising by means of a pseudonymous CookieID and based on the pages you have visited. Data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. We determine the parameters of the respective advertising campaign. Criteo is responsible for the precise implementation (e.g. the decision on the placement of individual advertisements). The data automatically collected by Criteo (IP address, time of visit, device and browser information, and information about your use of our website) may be combined by Criteo with information from other sources and transmitted to Criteo advertising partners.

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision.

Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on the European Commission's standard contractual clauses.

Use of the tracking pixel of trbo GmbH

We use the tracking pixel of trbo GmbH, Leopoldstr. 41, 80802 Munich, Germany ("trbo"), to optimize our website and our services. When you complete an order on our website, this tracking pixel is activated and enables us to collect and analyze order information to specifically improve our advertising and marketing measures.

The trbo tracking pixel is automatically set when a purchase process is completed and uses pseudonymized data based on the transactions you have carried out and your interaction with our website. It enables the creation of interest-based advertising by collecting order ID, order value, currency, voucher code and product details, such as product ID, name, price and quantity.

The processing of the data collected by the tracking pixel is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. While we define the parameters of the respective advertising campaign, trbo is responsible for the precise implementation of the campaigns, including the placement and management of advertisements. The data automatically collected by trbo, including IP address, time of visit, device and browser information and usage data, may be combined with information from other sources and transmitted to trbo advertising partners to evaluate and optimize the effectiveness of the advertising.

Use of the tracking pixel ABlyft

We conduct tests and analyses on our website using the ABlyft service from Conversion Expert GmbH (Zeppelinring 52c, 24146 Kiel, Germany). This allows us to evaluate how individual user segments visit the website and to carry out so-called A/B tests to constantly improve our website.

ABlyft does not store personal data such as IP addresses, but anonymized and aggregated data. The service also respects browser DoNotTrack settings. You can object to the use of ABlyft at any time by clicking on the following link: https://www.misspompadour.de?ablyft_opt_out=true. Hosting takes place on servers in Germany. Further information on how ABlyft processes data can be found here.

The storage of and access to information on the end user's terminal device is carried out in accordance with Section 25 para. 1 TTDSG. The legal basis for the evaluation and optimized presentation of our online offerings and the storage of the cookie is the consent given in accordance with Art. 6 para. 1 lit. a GDPR. The evaluation of the collected anonymized data takes place over a period of a maximum of 365 days. Your consent can be revoked at any time with effect for the future. The revocation of consent does not affect the legality of the processing carried out until the revocation on the basis of the consent.

8. SOCIAL MEDIA

OUR ONLINE PRESENCE ON FACEBOOK (BY META), INSTAGRAM (BY META), YOUTUBE, LINKEDIN, XING

Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, when you visit our online presences on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which usage profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. Detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and setting options for protecting your privacy, can be found in the providers' privacy policies linked below. If you still need help with this, you can contact us.

We would like to explicitly inform you that processing of your personal data takes place by the operators, which is outside the responsibility of Braun GmbH & Co. KG. Therefore, we inform you separately about the data processing, so that the privacy policies of the respective operators apply on social networks and other external platforms, even if we disseminate information and maintain presences there. The extent to which the operators of the social networks use the data from visiting the respective pages for their own purposes, the extent to which activities on the pages are assigned to individual users, how long this data is stored and whether data from a visit to the respective page is passed on to third parties, is not conclusively and clearly named by the operators and is not known to us.

Furthermore, we would like to point out that only the operators of the respective platforms have full access to the user data and we recommend that you contact the operators directly with regard to information requests or other questions about data subject rights (e.g. right to erasure) as a user.

Facebook (by Meta) is an offering of Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). The information about your use of our online presence on Facebook (by Meta) automatically collected by Meta Platforms Ireland is usually transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Data processing in the context of visiting a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on insights data) can be found here.

Our service providers are located and/or use servers in these countries: USA, Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

Our online presence on Facebook serves to publish news, increase the visibility of our company, and enhance brand awareness.

In this context, personal data of users may be processed, for example, in the context of answering message requests or processing posts, comments, and interactions.

Instagram (by Meta) is an offering of Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). The information about your use of our online presence on Instagram automatically collected by Meta Platforms Ireland is usually transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, Menlo Park, California 94025, USA and stored there. Data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on insights data) can be found here.

Our service providers are located and/or use servers in these countries: USA, Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

Our online presence on Instagram serves to publish news, increase the visibility of our company, and enhance brand awareness.

In this context, personal data of users may be processed, for example, in the context of answering message requests or processing posts, comments, and interactions.

YouTube is an offering of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information about your use of our online presence on YouTube automatically collected by Google is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there.

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

LinkedIn is an offering of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information about your use of our online presence on LinkedIn automatically collected by LinkedIn is usually transmitted to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

Our online presence on LinkedIn serves to publish company-related news and to maintain and establish contacts.

Various personal data may be collected and processed, for example, in the context of answering message requests or processing posts, comments, and interactions.

Xing is an offering of New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

Our Xing presence serves to publish company-related news and to maintain and establish contacts. Various personal data may be collected and processed in this context.

9. APPLICATION

If you send us an application, we will process your associated

personal data (e.g., contact and communication data, application documents, notes from job interviews, etc.) as far as this is necessary for deciding on the establishment of an employment relationship. The legal basis for this are Section 26 BDSG (Federal Data Protection Act) as well as Art. 6 para. 1 lit. b GDPR and – if you have given your consent – Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to persons involved in the processing of your application.

If the application is successful, the data you submitted will be stored in our data processing systems on the basis of Section 26 BDSG and Art. 6 para. 1 lit. b GDPR for the purpose of carrying out the employment relationship.

Retention period for data

If we cannot make you a job offer, you reject a job offer or withdraw your application, we reserve the right to retain the data you have transmitted for up to 6 months from the end of the application process (rejection or withdrawal of application) on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR).

Afterwards, the data will be deleted and physical application documents will be destroyed. The retention serves in particular for evidence purposes in case of a legal dispute. If it is apparent that the data will be required after the 6-month period (e.g., due to a threatened or pending legal dispute), deletion will only take place when the purpose for further retention no longer applies.

Longer retention may also occur if you have given corresponding consent (Art. 6 para. 1 lit. a GDPR) or if statutory retention obligations conflict with deletion.

If we do not make you a job offer, there may be the possibility of including you in our applicant pool. In the event of inclusion, all documents and information from the application will be transferred to the applicant pool in order to contact you in the event of suitable vacancies.

Inclusion in the applicant pool is exclusively based on your explicit consent (Art. 6 para. 1 lit. a GDPR). Giving consent is voluntary and has no bearing on the ongoing application process. The data subject can revoke their consent at any time. In this case, the data from the applicant pool will be irrevocably deleted, unless there are legal reasons for retention.

The data from the applicant pool will be irrevocably deleted at the latest two years after consent has been given.

10. CONTACT OPTIONS AND YOUR RIGHTS

10.1 YOUR RIGHTS

As a data subject, you have the following rights:

· in accordance with Art. 15 GDPR, the right to obtain information about your personal data processed by us to the extent specified therein;

· in accordance with Art. 16 GDPR, the right to demand the immediate rectification of inaccurate or completion of your personal data stored by us;

· in accordance with Art. 17 GDPR, the right to demand the erasure of your personal data stored by us, unless further processing is required

o for exercising the right to freedom of expression and information;

o for compliance with a legal obligation;

o for reasons of public interest; or

o for the establishment, exercise or defence of legal claims;

· in accordance with Art. 18 GDPR, the right to demand the restriction of the processing of your personal data, provided that

o the accuracy of the data is contested by you;

o the processing is unlawful, but you oppose its erasure;

o we no longer need the data, but you require them for the establishment, exercise or defence of legal claims; or

o you have objected to the processing in accordance with Art. 21 GDPR;

· in accordance with Art. 20 GDPR, the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format or to request transmission to another controller;

· in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

You can contact the supervisory authority in Rhineland-Palatinate as follows:

The State Commissioner for Data Protection and Freedom of Information Rhineland-Palatinate

Postfach 30 40

55020 Mainz

Phone: +49 (0) 6131 8920-0

E-mail: poststelle(at)datenschutz.rlp.de

Right to object

TO THE EXTENT THAT WE PROCESS PERSONAL DATA AS EXPLAINED ABOVE TO SAFEGUARD OUR OVERRIDING LEGITIMATE INTERESTS IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU CAN OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE. IF THE PROCESSING IS CARRIED OUT FOR DIRECT MARKETING PURPOSES, YOU CAN EXERCISE THIS RIGHT AT ANY TIME AS DESCRIBED ABOVE. IF THE PROCESSING IS CARRIED OUT FOR OTHER PURPOSES, YOU HAVE A RIGHT TO OBJECT ONLY IF THERE ARE REASONS ARISING FROM YOUR PARTICULAR SITUATION.

AFTER EXERCISING YOUR RIGHT TO OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA FOR THESE PURPOSES, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

THIS DOES NOT APPLY IF THE PROCESSING IS CARRIED OUT FOR DIRECT MARKETING PURPOSES. IN THAT CASE, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA FOR THIS PURPOSE.

10.2 CONTACT OPTIONS

For questions regarding the collection, processing, or use of your personal data, for information, correction, restriction, or deletion of data, as well as revocation of any given consents or objection to a specific data use, please contact our data protection officer.

Data Protection Officer:

External data protection officer of Braun GmbH & Co. KG,

c/o TÜV SÜD Akademie GmbH

Westendstraße 160

80339 Munich

Germany

datenschutz@braun-bueffel.de