We appreciate your interest in our online shop. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data.

The controller responsible for data processing is:

Braun GmbH & Co. KG

Industriestr. 10

55606 Kirn

Germany

You can reach our data protection officer at:

External Data Protection Officer of Braun GmbH & Co. KG,

c/o TÜV SÜD Akademie GmbH

Westendstraße 160

80339 Munich

Germany

datenschutz@braun-bueffel.de

1. ACCESS DATA AND HOSTING

You can visit our website without providing any personal information. Each time you access a page, the web server automatically saves a server log file containing information such as the name of the requested file, your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), thus documenting the access. This access data is evaluated solely for the purpose of ensuring the smooth operation of the website and improving our services. This serves our legitimate interest in the correct presentation of our website, which outweighs any conflicting interests, pursuant to Art. 6 Para. 1 Sentence 1 lit. f GDPR. All access data is deleted no later than one month after the end of your visit to our website.

HOSTING

The services for hosting and displaying this website are partly provided by our service providers as part of data processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected via forms provided on this website are processed on their servers. For questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection by decision: Canada, New Zealand, Japan, United Kingdom.

Our service providers are located and/or use servers in these countries: Australia, India, Singapore, USA.

These countries do not have an adequacy decision from the European Commission. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission and the EU-US Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks ,

https://privacy.google.com/businesses/controllerterms/mccs/ ,

https://www.dataprivacyframework.gov/s/ .

2. DATA PROCESSING FOR CONTRACT EXECUTION AND CONTACTING US

2.1 DATA PROCESSING FOR CONTRACT EXECUTION

For the purpose of contract processing (including inquiries regarding and processing of any existing warranty and performance claims, as well as any statutory update obligations) pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data when you voluntarily provide it to us as part of your order. Required fields are marked as such, as we absolutely need this data for contract processing and cannot ship the order without it. The specific data collected is evident from the respective input forms.

Further information on the processing of your data, in particular its transfer to our service providers for order, payment, and shipping purposes, can be found in the following sections of this privacy policy. After complete fulfillment of the contract, your data will be restricted from further processing and deleted after the statutory retention periods under tax and commercial law have expired, in accordance with Article 6(1)(c) GDPR, unless you have expressly consented to further use of your data in accordance with Article 6(1)(a) GDPR or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this policy.

Inventory management system

For order and contract processing, we use merchandise management systems from external service providers. These service providers process data on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

2.2 CUSTOMER ACCOUNT

If you have given your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR by choosing to open a customer account, we will use your data for the purpose of opening the customer account and for storing your data for future orders on our website. You can delete your customer account at any time, either by sending a message to the contact address described in this privacy policy or by using the corresponding function in your customer account. After your customer account is deleted, your data will be deleted unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this policy.

2.3 CONTACT

As part of our customer communication, we collect personal data to process your inquiries in accordance with Article 6 Paragraph 1 Sentence 1 Letter b of the GDPR, if you voluntarily provide this data to us when contacting us (e.g., via contact form, email, telephone, or mail). Required fields are marked as such, as we absolutely need this data to process your inquiry. The specific data collected is evident from the respective input forms. After your inquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 Letter a of the GDPR, or we reserve the right to use your data beyond this scope, which is legally permissible and about which we inform you in this statement.

2.4 CONTACT VIA WHATSAPP

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. WhatsApp is a widely used application that allows users to chat, make phone calls, and send voice messages, among other things.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the content of the communication. However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and time). We would also like to point out that, according to WhatsApp, it shares its users' personal data with its US-based parent company, Meta.

Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/privacy-policy-eea

The use of WhatsApp is based on our legitimate interest in communicating with customers, prospective customers, and other business and contractual partners as quickly and effectively as possible (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, data processing is carried out exclusively on the basis of this consent; this consent can be revoked at any time with effect for the future.

Communication content exchanged via WhatsApp will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions remain unaffected.

The chat does not allow you to provide us with sensitive data such as health information, religious affiliation, or ethnic origin. We strongly advise against sending us such sensitive data via WhatsApp.

We use WhatsApp in the "WhatsApp Business" version.

Data transfers to the USA are based on the EU-US Data Privacy Framework and the associated adequacy decision of the European Commission. WhatsApp LLC and Meta Platforms, Inc. are certified under the EU-US Data Privacy Framework.

You can find more information here.

https://www.whatsapp.com/legal/privacy-shield

https://www.facebook.com/privacy/policies/data_privacy_framework/

For the use of WhatsApp, we use the service of chatarmin.com GmbH, Kaiserstraße 89/2/3, 1070 Vienna.

The provider's privacy policy can be found at: https://chatarmin.com/privacy-policy .

2.5 CONTACT LIVE CHAT

We use chatbots to communicate with you. Chatbots are able to respond to your questions and other input without human intervention. To do this, the chatbots analyze additional data besides your input to provide appropriate answers (e.g., names, email addresses and other contact details, customer numbers and other identifiers, orders, and chat histories).

Furthermore, the chatbot may collect your IP address, log files, location information, and other metadata. This data is stored on the chatbot provider's servers.

The legal basis for the use of chatbots is Art. 6 para. 1 lit. b GDPR, provided that the chatbot is used for initiating a contract or in the context of fulfilling the contract.

In all other cases, the use is based on our legitimate interest in the most effective customer communication possible (Art. 6 para. 1 lit. f GDPR).

The provider's privacy policy can be found at: https://www.gorgias.com/legal/eu-privacy-notice

3. DATA PROCESSING FOR THE PURPOSE OF SHIPPING PROCESSING

For the purpose of fulfilling the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

DATA TRANSFER TO SHIPPING SERVICE PROVIDERS FOR THE PURPOSE OF SHIPPING NOTIFICATION

If you have given us your express consent during or after your order, we will, on the basis of this consent and in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, forward your email address to the selected shipping service provider so that they can contact you before delivery for the purpose of delivery notification or coordination.

You can withdraw your consent at any time by contacting us using the contact details provided in this privacy policy or directly with the shipping provider at the contact address listed below. After you withdraw your consent, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this policy.

DHL Parcel GmbH

Sträßchensweg 10

53113 Bonn

Germany

4. DATA PROCESSING FOR PAYMENT PROCESSING

When processing payments in our online shop, we work together with the following partners: technical service providers, credit institutions, payment service providers.

4.1 DATA PROCESSING FOR TRANSACTION PROCESSING

Depending on the payment method selected, we will forward the data necessary for processing the payment transaction to our technical service providers, who act as data processors on our behalf, or to the commissioned credit institutions or the selected payment service provider, insofar as this is necessary for processing the payment. This serves the purpose of fulfilling the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g., on their own website or via technical integration in the ordering process. In this respect, the data protection policy of the respective payment service provider applies.

If you have any questions about our payment processing partners and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

4.2 DATA PROCESSING FOR THE PURPOSE OF FRAUD PREVENTION AND OPTIMIZATION OF OUR PAYMENT PROCESSES

Where necessary, we provide our service providers with additional data, which they, as our data processors, use together with the data required for processing the payment for the purposes of fraud prevention and optimizing our payment processes (e.g., invoicing, processing disputed payments, supporting accounting). This serves our legitimate interests, which, in accordance with Article 6(1)(f) GDPR, override any conflicting interests, in protecting ourselves against fraud and in efficient payment management.

4.3 IDENTITY AND CREDIT CHECK WHEN SELECTING KLARNA PAYMENT SERVICES

Klarna direct debit, purchase on account via Klarna, Klarna installment purchase

If you choose to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we request your consent, pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, to transfer the data necessary for processing the payment and for identity and credit checks to Klarna. In Germany, the credit agencies listed in Klarna's privacy policy may be used for identity and credit checks. Klarna uses the information obtained about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can withdraw your consent at any time by contacting us using the contact details provided in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also withdraw your consent to this use of your personal data directly with Klarna at any time.

4.4 IDENTITY AND CREDIT CHECK WHEN SELECTING PURCHASE ON INVOICE VIA PAYPAL AND RATEPAY

If you choose the payment method "purchase on account" (offered via Ratepay GmbH, Franklinstrasse 28-29, 10587 Berlin (hereinafter "Ratepay") and PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter "PayPal")), we request your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR to transfer the data necessary for processing the payment and for identity and credit checks to Ratepay. In Germany, the credit agencies listed in Ratepay's privacy policy may be used for identity and credit checks. Ratepay uses the information obtained about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can revoke your consent at any time by contacting us using the contact details provided in this privacy policy. This may result in us no longer being able to offer you certain payment options. Additional information about data protection at PayPal can be found here .

5. EMAIL ADVERTISING

5.1 Email newsletter with registration and newsletter tracking

When you subscribe to our newsletter, we use the data required for this purpose or data you have separately provided to send you our email newsletter regularly based on your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time by sending a message to the contact details provided below or by using the unsubscribe link in the newsletter. After unsubscribing, we will delete your email address from the mailing list unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data processing that is legally permitted and about which we inform you in this privacy policy.
Please note that we analyze your user behavior when sending our newsletter. This includes analyzing how you interact with our newsletter by measuring, storing, and evaluating open and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").
For this analysis, the emails we send contain single-pixel technologies (e.g., web beacons, tracking pixels) stored on our website. If you do not want us to track your newsletter activity, you can disable tracking at any time by unsubscribing from the newsletter or adjusting the relevant settings in your newsletter account. Specifically, we link the following newsletter data for analysis:

the page from which the page was requested (so-called referrer URL),
the date and time of the call,
the description of the type of web browser used,
the IP address of the requesting computer,
the email address,
the date and time of registration and confirmation

and single-pixel technologies using your email address or IP address and, if applicable, a unique ID. Links contained in the newsletter may also contain this ID.
Your information will be stored for as long as you are subscribed to the newsletter. After you unsubscribe, we will store your data for a maximum of 30 days to ensure that no further newsletters are sent. After that, we will delete all your data unless there are legal retention obligations or you have consented to us using your data for other purposes.

5.2 Email newsletter without registration and your right to object

If we receive your email address in connection with the sale of goods or services and you have not objected, we reserve the right, based on Section 7 Paragraph 3 of the German Unfair Competition Act (UWG), to regularly send you offers for similar products from our range by email. This serves our legitimate interest in advertising to our customers, which outweighs your interests in this context.
You can object to this use of your email address at any time by sending a message to the contact details described in this privacy policy or via a link provided in the advertising email, without incurring any costs other than the transmission costs according to the basic rates.
After you unsubscribe, we will delete your email address from the mailing list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

5.3 NEWSLETTER DISTRIBUTION

The newsletter may also be sent by our service providers as part of processing on our behalf.
The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us at the address described in this privacy policy.
Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection by decision: United Kingdom.
Our service providers are located in and/or use servers in the following countries: Australia and the USA. The European Commission has not issued an adequacy decision for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission and the EU-US Data Privacy Framework.
Further information on the standard data protection clauses and the agreements with our service providers, including Klaviyo, can be found in Klaviyo's privacy statements and the links to the EU-US Data Privacy Framework.

Details can be found here:
https://policies.google.com/privacy/frameworks,
https://privacy.google.com/businesses/controllerterms/mccs/,
https://www.dataprivacyframework.gov/s/.

5.4 Sending rating requests via email

If you have given us your explicit consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR during or after your order, we will use your email address to request a review of your order via our rating system. This consent can be revoked at any time by contacting us using the contact details provided in this privacy policy or via a dedicated link in the review request.

The review requests may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

6. COOKIES AND OTHER TECHNOLOGIES

6.1 GENERAL INFORMATION

To make your visit to our website more attractive and to enable the use of certain functions, we use various technologies, including so-called cookies, on different pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies).

Privacy protection on end devices

When you use our online services, we employ essential technologies to provide the explicitly requested telemedia service. Storing information on your device or accessing information already stored on your device does not require your consent.

For functions that are not strictly necessary, storing information on your device or accessing information already stored on your device requires your consent. Please note that if you do not grant your consent, some parts of the website may not be fully functional. Any consent you have given will remain valid until you adjust or reset the relevant settings on your device.

Any subsequent data processing through cookies and other technologies

We use technologies that are essential for the use of certain functions of our website (e.g., the shopping cart function). These technologies collect and process your IP address, the time of your visit, device and browser information, and information about your use of our website (e.g., information about the contents of your shopping cart). This processing is based on our overriding legitimate interests in optimizing the presentation of our offerings, in accordance with Article 6(1)(f) of the GDPR.

Furthermore, we use technologies to fulfill our legal obligations (e.g., to be able to demonstrate consent to the processing of your personal data) as well as for web analytics and online marketing. You can find more information about this, including the respective legal basis for data processing, in the following sections of this privacy policy. We may also use technologies that are not individually listed in this privacy policy. You can find more detailed information about these technologies, including the respective legal basis for data processing, on the Usercentrics platform. You can access this by clicking on the fingerprint icon in the bottom right or left corner of the page.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of these technologies in accordance with Article 6(1)(a) of the GDPR, you can withdraw your consent at any time by contacting us using the contact details provided in the privacy policy. Alternatively, you can click on the fingerprint icon in the bottom right or left corner of the page. Please note that if you do not accept cookies, the functionality of our website may be limited.

6.2 Consent Manager Platform (CMP)

On our website, we use a consent management service (“Consent Manager Platform (CMP)”) to inform you about the cookies and other technologies we use on our website, and to obtain, manage, and document your consent, where required, to the processing of your personal data by these technologies. This is necessary, in accordance with Article 6(1)(c) GDPR, to fulfill our legal obligation under Article 7(1) GDPR to be able to demonstrate your consent to the processing of your personal data. The Consent Manager Platform (CMP) used is an offering from Pandectes Limited, Vasileos Georgiou A, 60, 4048, Limassol, Cyprus, (Contact: info@pandectes.io), which processes your data on our behalf.

After you submit your cookie declaration on our website, the web server stores the following data: IP address, device information, browser information, language settings, website accessed or its URL, date and time of your declaration of consent, and information about your consent behavior.

In addition, the following technologies are used, which contain information about your consent behavior: cookies, log files.

The data is stored exclusively on your device; no personal data is transmitted to the provider of the Consent Management Platform (CMP). Your data will be deleted after one year unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR, or unless we reserve the right to use your data beyond this period, which is legally permitted and about which we inform you in this statement.

7. USE OF COOKIES AND OTHER TECHNOLOGIES

We use the following cookies and other third-party technologies on our website. Unless otherwise stated for a specific technology, this is done on the basis of your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. The data collected in this context will be deleted once the purpose for which it was collected has ceased and we have discontinued using the respective technology. You can withdraw your consent at any time with effect for the future. Further information on your right to withdraw consent can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the respective technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

7.1 USE OF GOOGLE SERVICES

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information about your use of our website that is automatically collected by Google technologies is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Unless otherwise stated for a specific technology, data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR. Further information about data processing by Google can be found in Google's privacy policy.

Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission and the EU-US Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks ,

https://privacy.google.com/businesses/controllerterms/mccs/

https://www.dataprivacyframework.gov/s/

GOOGLE ANALYTICS

For website analysis purposes, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address is stored on a server located in the EU to derive location data and is then immediately deleted before the traffic is forwarded to other Google servers for processing. Data processing is based on a data processing agreement with Google.

For web analytics, Google Analytics uses the Google Signals extension, which enables so-called "cross-device tracking." If your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can generate reports about your usage behavior (especially cross-device user numbers), even if you switch devices. We do not process any personal data in this context; we only receive statistics generated by Google Signals.

For web analytics and advertising purposes, the DoubleClick cookie, an extension of Google Analytics, enables your browser to be recognized when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.

If you do not give us your consent to the use of Google Analytics in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, no cookies will be stored on or read from your device. The data processing described in the previous paragraphs will not take place. To close gaps in web analytics through behavioral and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address) are sent to Google.

GOOGLE ADS

For advertising purposes in Google search results and on third-party websites, a so-called Google Remarketing cookie is set when you visit our website. This cookie automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and using a pseudonymous cookie ID based on the pages you have visited. Further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent user behavior after you have reached our website via a Google Ads advertisement. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we define, such as visiting a page or subscribing to a newsletter) may be collected. This data is then used to create pseudonymous user profiles.

If you do not give us your consent to the use of Google Ads in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, no cookies will be stored on or read from your device. The data processing described in the previous paragraphs will not take place. To close gaps in web analytics through behavioral and conversion modeling, pings with data (user agent, information about your consent behavior, screen resolution, IP address, page URL, information about ad clicks in URL parameters) are sent to Google. Your IP address is used to deduce the IP country.

GOOGLE CONSENT MODE

Due to our use and integration of the Google services "Google Analytics" and "Google Ads" on our website, we are obliged, in accordance with legal requirements and Google's "EU User Consent Policy", to obtain your consent and document it in a legally compliant manner.

Google is required under the Digital Markets Act to obtain your consent before processing your personal data, particularly for personalized advertising. We have therefore integrated Google's consent mode ("Google Consent Mode V2") into our website. The service provider for this consent mode is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a company incorporated and operating under Irish law (registration number: 368047).

Within the framework of the described consent mode, we share the status of your consent with Google on the basis of a legal obligation pursuant to Art. 6 para. 1 lit. c GDPR or on the basis of your given consent pursuant to Art. 6 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG.

We have included the simple implementation of the consent mode, according to which no transfer of Google code that allows conclusions to be drawn about your personal data will be executed without your consent.

Any potential data transfer from Google to the USA is based on the EU Commission's standard contractual clauses and the EU-US Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks ,

https://privacy.google.com/businesses/controllerterms/mccs/ ,

https://www.dataprivacyframework.gov/s/

Further information on how Google uses your data and in Google services, as well as on data protection, can be found at https://business.safety.google/privacy/ and https://policies.google.com/privacy respectively.

GOOGLE RECAPTCHA

To protect our web forms from misuse and spam by automated software (bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, and information about your use of our website) and analyzes your website usage using JavaScript and cookies. Other cookies stored in your browser by Google services are also evaluated. No personal data from the input fields of the respective form is read or stored.

GOOGLE TAG MANAGER

The Google Tag Manager allows us to manage various codes and services on our website. When implementing individual tags, Google may also process personal data (e.g., IP address, online identifiers (including cookies)). This data processing is based on a data processing agreement with Google.

Using Google Tag Manager allows for the integration of various services/technologies.

If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation will remain in effect for all affected tracking tags integrated via Google Tag Manager.

YOUTUBE VIDEO PLUGIN

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended privacy mode we use, transmitted to Google and subsequently processed by Google, only if you play a video.

7.2 USE OF MICROSOFT SERVICES

We use the following technologies from Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (“Microsoft”). Data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR. The information about your use of our website that is automatically collected by Microsoft technologies is generally transmitted to and stored on a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Further information about data processing by Microsoft can be found in Microsoft's privacy policy .

Details can be found here:

https://policies.google.com/privacy/frameworks ,

https://privacy.google.com/businesses/controllerterms/mccs/

https://www.dataprivacyframework.gov/s/ .

MICROSOFT ADVERTISING

For advertising purposes in Bing, Yahoo and MSN search results as well as on third-party websites, the so-called Microsoft Advertising Remarketing Cookie is set when you visit our website. This cookie automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous cookie ID and based on the pages you have visited.

For website analysis and event tracking, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage behavior if you have accessed our website via a Microsoft Advertising ad. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, and information about your use of our website based on events we define, such as visiting a page or subscribing to a newsletter) may be collected. Usage profiles are then created from this data using pseudonyms. If your internet-enabled devices are linked to your Microsoft account and you have not deactivated the "Interest-based advertising" setting in your Microsoft account, Microsoft can generate reports on usage behavior (especially cross-device user numbers), even if you switch devices, a process known as "cross-device tracking." We do not process any personal data in this context; we only receive statistics generated by Microsoft UET.

7.3 USE OF FACEBOOK SERVICES

USE OF FACEBOOK PIXEL

We use the Facebook Pixel as part of the technologies of Meta Platforms Ireland Ltd. , Block J, Serpentine Avenue, Dublin 4, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”) described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events we define, such as visiting a page or subscribing to a newsletter) from which user profiles are created using pseudonyms. For this purpose, the Facebook Pixel automatically sets a cookie when you visit our website, which automatically recognizes your browser when you visit other websites using a pseudonymous cookie ID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website usage, in particular personalized and group-based advertising.

The information about your use of our website that is automatically collected by Facebook (by Meta) technologies is generally transmitted to and stored on a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. Further information about data processing by Facebook can be found in Facebook's (by Meta) privacy policy .

Our service providers are located in and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, and Mexico. The European Commission has not issued an adequacy decision for these countries. Our cooperation with you is based on the following safeguards: Standard Contractual Clauses of the European Commission.

FACEBOOK ANALYSES

As part of Facebook Business Tools, statistics on visitor activity on our website are generated from the data collected via the Facebook Pixel about your use of our website. This data processing is based on a data processing agreement with Facebook (by Meta). This analysis serves to optimize the presentation and marketing of our website.

FACEBOOK ADS (AD MANAGER)

We advertise this website on Facebook (by Meta) and other platforms using Facebook Ads. We determine the parameters of each advertising campaign. Facebook (by Meta) is responsible for the precise implementation, in particular the decision regarding the placement of ads for individual users. Unless otherwise stated for the specific technologies, data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR. This joint controllership is limited to the collection of data and its transfer to Meta Platforms Ireland. Subsequent data processing by Meta Platforms Ireland is not covered by this agreement.

Based on the statistics about visitor activity on our website generated via Facebook Pixel, we run group-based advertising on Facebook (by Meta) using Facebook Custom Audience by determining the characteristics of the respective target group.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing .

We use Facebook Pixel conversions for web analytics and event tracking to measure your subsequent user behavior after you have reached our website via a Facebook Ads advertisement. This data processing is based on a data processing agreement with Facebook (by Meta).

7.4 OTHER PROVIDERS OF WEB ANALYTICS AND ONLINE MARKETING SERVICES

Using Criteo for online marketing

We advertise this website in search results and on third-party websites through our advertising partner Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"). When you visit our website, a retargeting cookie from Criteo or its partners is automatically set. This cookie uses a pseudonymous cookie ID and the pages you have visited to enable interest-based advertising. Data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR. We determine the parameters of each advertising campaign. Criteo is responsible for the precise implementation (e.g., deciding on the placement of individual ads). The data automatically collected by Criteo (IP address, time of visit, device and browser information, and information about your use of our website) may be combined by Criteo with information from other sources and transmitted to Criteo's advertising partners.

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision.

Our service providers are located and/or use servers in countries outside the EU and the EEA. These countries do not have an adequacy decision from the European Commission. Our cooperation with them is based on standard data protection clauses issued by the European Commission.

Use of the tracking pixel from trbo GmbH

We use the tracking pixel of trbo GmbH, Leopoldstr. 41, 80802 Munich, Germany ("trbo") to optimize our website and services. When you complete an order on our website, this tracking pixel is activated and allows us to collect and analyze order information in order to improve our advertising and marketing efforts.

The trbo tracking pixel is automatically placed when a purchase is completed and uses pseudonymized data based on your transactions and interactions with our website. It enables the creation of interest-based advertising by collecting order ID, order value, currency, coupon code, and product details such as product ID, name, price, and quantity.

The processing of data collected by the tracking pixel is based on a joint controllership agreement pursuant to Article 26 of the GDPR. While we define the parameters of each advertising campaign, trbo assumes responsibility for the precise implementation of the campaigns, including ad placement and management. The data automatically collected by trbo, which includes IP address, time of visit, device and browser information, and usage data, may be combined with information from other sources and transmitted to trbo advertising partners to evaluate and optimize advertising effectiveness.

Use of the ABlyft tracking pixel

We conduct tests and analyses on our website using the ABlyft service from Conversion Expert GmbH (Zeppelinring 52c, 24146 Kiel, Germany). This allows us to evaluate how individual user segments visit the website and to conduct A/B tests in order to continuously improve our website.

ABlyft does not store any personally identifiable information such as IP addresses, but rather anonymized and aggregated data. The service also respects browser Do Not Track settings. You can opt out of ABlyft at any time by clicking the following link: https://www.misspompadour.de?ablyft_opt_out=true . Hosting takes place on servers in Germany. Further information on how ABlyft processes data can be found here .

The storage of and access to information on the end user's device are governed by Section 25 Paragraph 1 of the German Telecommunications and Telemedia Data Protection Act (TTDSG). The legal basis for the analysis and optimized presentation of our online services, as well as the storage of the cookie, is the consent given pursuant to Article 6 Paragraph 1 Letter a of the GDPR. The analysis of the collected anonymized data takes place over a maximum period of 365 days. You can withdraw your consent at any time here with effect for the future. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent before its withdrawal.

8. SOCIAL MEDIA

OUR ONLINE PRESENCE ON FACEBOOK (BY META), INSTAGRAM (BY META), YOUTUBE, LINKEDIN, XING

If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, your data will be automatically collected and stored when you visit our online presence on the aforementioned social media platforms for market research and advertising purposes. Pseudonymous user profiles will be created from this data. These profiles can be used, for example, to display advertisements both on and off the platforms that are likely to correspond to your interests. Cookies are generally used for this purpose. Detailed information on the processing and use of data by the respective social media operator, as well as contact options and your related rights and settings for protecting your privacy, can be found in the providers' privacy policies linked below. Should you require further assistance, please feel free to contact us.

We would like to expressly inform you that the operators of these platforms process your personal data in ways that are outside the responsibility of Braun GmbH & Co. KG. Therefore, we will inform you separately about each instance of data processing, meaning that the respective operators' own data protection policies apply on social networks and other external platforms, even if we disseminate information and maintain a presence there. The operators of these social networks do not provide a complete and clear explanation of how they use data from visits to their respective pages for their own purposes, to what extent activities on the pages are attributed to individual users, how long this data is stored, or whether data from visits to the respective pages is shared with third parties. This information is not known to us.

Furthermore, we would like to point out that only the operators of the respective platforms have full access to user data and recommend that you contact the operators directly regarding requests for information or other questions concerning the rights of data subjects as a user (e.g. right to erasure).

Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”). Information about your use of our online presence on Facebook (by Meta) that is automatically collected by Meta Platforms Ireland is generally transferred to and stored on a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. Data processing in connection with visits to a Facebook (by Meta) fan page is based on a joint controllership agreement pursuant to Article 26 GDPR. Further information (information on Insights data) can be found here .

Our service providers are located and/or use servers in these countries: USA, Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.

Details can be found here:

https://policies.google.com/privacy/frameworks ,

https://privacy.google.com/businesses/controllerterms/mccs/ ,

https://www.dataprivacyframework.gov/s/ .

Our online presence on Facebook serves to publish news, increase the visibility of our company, and boost brand awareness.

In this context, users' personal data may be processed, for example in the context of responding to message requests or processing posts, comments and interactions.

Instagram (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”). Information about your use of our online presence on Instagram, automatically collected by Meta Platforms Ireland, is generally transferred to and stored on a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. Data processing in connection with visits to an Instagram (by Meta) fan page is based on a joint controllership agreement pursuant to Article 26 GDPR. Further information (information on Insights data) can be found here .

Our service providers are located and/or use servers in these countries: USA, Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.

Details can be found here:

https://policies.google.com/privacy/frameworks ,

https://privacy.google.com/businesses/controllerterms/mccs/ ,

https://www.dataprivacyframework.gov/s/ .

Our online presence on Instagram serves to publish news, increase the visibility of our company, and boost brand awareness.

In this context, users' personal data may be processed, for example in the context of responding to message requests or processing posts, comments and interactions.

YouTube is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision.

Details can be found here:

https://policies.google.com/privacy/frameworks ,

https://privacy.google.com/businesses/controllerterms/mccs/ ,

https://www.dataprivacyframework.gov/s/ .

LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). Information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally transmitted to and stored on a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

Details can be found here:

https://policies.google.com/privacy/frameworks ,

https://privacy.google.com/businesses/controllerterms/mccs/ ,

https://www.dataprivacyframework.gov/s/ .

Our online presence on LinkedIn serves to publish company-related news and to maintain and establish contacts.

Various personal data may be collected and processed, for example in the context of responding to message requests or processing posts, comments and interactions.

Xing is a service offered by New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

Our Xing profile serves to publish company-related news and to maintain and establish contacts. Various personal data may be collected and processed in this context.

9. APPLICATION

When you send us an application, we process your associated data.

Personal data (e.g., contact and communication data, application documents, notes from job interviews, etc.) will be processed to the extent necessary for deciding whether to establish an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) and Article 6 Paragraph 1 Letter b of the GDPR, and – if you have given your consent – Article 6 Paragraph 1 Letter a of the GDPR. You may withdraw your consent at any time. Within our company, your personal data will only be shared with individuals involved in processing your application.

If your application is successful, the data you have submitted will be stored in our data processing systems on the basis of Section 26 BDSG and Article 6 Paragraph 1 Letter b GDPR for the purpose of carrying out the employment relationship.

Data retention period

If we are unable to offer you a position, you decline a job offer or withdraw your application, we reserve the right to retain the data you have submitted for up to 6 months from the end of the application process (rejection or withdrawal of the application) based on our legitimate interests (Art. 6 para. 1 lit. f GDPR).

The data will then be deleted and the physical application documents destroyed. Retention serves primarily as evidence in the event of legal proceedings. If it becomes apparent that the data will be required after the 6-month period (e.g., due to threatened or pending legal proceedings), deletion will only occur once the purpose for the extended retention no longer applies.

Longer storage may also take place if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if legal retention obligations preclude deletion.

If we do not make you a job offer, we may be able to add you to our applicant pool. If you are added, all documents and information from your application will be transferred to the applicant pool so that we can contact you if suitable vacancies arise.

Inclusion in the applicant pool is based solely on your explicit consent (Art. 6 para. 1 lit. a GDPR). Providing this consent is voluntary and is not related to the current application process. You may withdraw your consent at any time. In this case, your data will be permanently deleted from the applicant pool, unless there are legal grounds for retention.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been given.

10. CONTACT OPTIONS AND YOUR RIGHTS

10.1 YOUR RIGHTS

As an affected party, you have the following rights:

· In accordance with Article 15 GDPR, you have the right to request information about your personal data processed by us to the extent specified therein;

· In accordance with Article 16 GDPR, you have the right to request the immediate rectification of inaccurate personal data or the completion of incomplete personal data stored by us;

· In accordance with Article 17 of the GDPR, you have the right to request the erasure of your personal data stored by us, unless further processing is necessary.

O to exercise the right to freedom of expression and information;

O to fulfill a legal obligation;

O for reasons of public interest or

O necessary for the establishment, exercise or defense of legal claims;

· According to Article 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as

O the accuracy of the data is disputed by you;

O the processing is unlawful, but you object to its deletion;

O we no longer need the data, but you require it for the establishment, exercise or defense of legal claims or

O You have objected to the processing pursuant to Article 21 GDPR;

· In accordance with Article 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

· According to Article 77 of the GDPR, you have the right to lodge a complaint with a supervisory authority. Generally, you can contact the supervisory authority of your habitual residence, your place of work, or the location of our company headquarters.

You can contact the supervisory authority in Rhineland-Palatinate as follows:

The State Commissioner for Data Protection and Freedom of Information Rhineland-Palatinate

PO Box 30 40

55020 Mainz

Telephone: +49 (0) 6131 8920-0

Email: poststelle(at)datenschutz.rlp.de

Right to object

Insofar as we process personal data as explained above to protect our overriding legitimate interests within the framework of a balancing of interests, you may object to this processing with effect for the future. If the processing is for direct marketing purposes, you may exercise this right at any time as described above. Insofar as the processing is for other purposes, you have a right to object only if there are grounds relating to your particular situation.

AFTER YOU HAVE EXERCISED YOUR RIGHT TO OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA FOR THESE PURPOSES, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERROARD YOUR INTERESTS, RIGHTS AND FREEDOMS, OR WHEN THE PROCESSING SERVES THE PURPOSE OF ESTIMATING, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

This does not apply if the processing is for direct marketing purposes. In that case, we will no longer process your personal data for this purpose.

10.2 CONTACT OPTIONS

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, as well as for the revocation of any consent you may have given or objection to a specific use of your data, please contact our company data protection officer.

Data Protection Officer:

External Data Protection Officer of Braun GmbH & Co. KG,

c/o TÜV SÜD Akademie GmbH

Westendstraße 160

80339 Munich

Germany

datenschutz@braun-bueffel.de