privacy policy

We are pleased that you are interested in our online shop. The protection of your privacy is very important to us. Below we will inform you in detail about how we handle your data.

The person responsible for data processing is:

External Data Protection Officer of Braun GmbH & Co. KG,
c/o TÜV SÜD Akademie GmbH
Westendstraße 160
80339 Munich
Germany

datenschutz@braun-bueffel.de

1. Access data and hosting

You can visit our websites without providing any personal information. Every time you access a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the website and improving our offering. This serves to protect our legitimate interests in a correct presentation of our offering in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, which prevail within the framework of a balancing of interests. All access data is deleted no later than one month after the end of your visit to the website.

hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: Canada, New Zealand, Japan, United Kingdom, USA.

The adequacy decision for the USA applies as the basis for the transfer to third countries, provided that the respective service provider is certified. Until certification by our service providers, the data transfer continues to be based on this basis: standard data protection clauses of the European Commission.

Our service providers are located and/or use servers in these countries: Australia, India, Singapore.
There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission

2. Data processing for contract processing and contact

2.1 Data processing for contract execution

For the purpose of contract processing (including inquiries regarding and processing of any existing warranty and performance claims as well as any statutory updating obligations) in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such because in these cases we absolutely need the data to process the contract and we cannot send the order without it. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed, your data will be restricted for further processing and deleted after the tax and commercial retention periods have expired in accordance with Art. 6 Paragraph 1 Clause 1 Letter c of GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

inventory management system

We use merchandise management systems from external service providers to process orders and contracts. Our service providers work for us as part of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this data protection declaration.

2.2 Customer account

If you have given your consent to this in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and to store your data for future orders on our website. Your customer account can be deleted at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account. After your customer account has been deleted, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

2.3 Contact

As part of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR if you voluntarily provide this data to us when contacting us (e.g. via contact form or email). Mandatory fields are marked as such because in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. Once your inquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

3. Data processing for the purpose of shipping

In order to fulfil the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent to do so during or after your order, we will pass on your email address to the selected shipping service provider in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR so that they can contact you before delivery for the purpose of notifying or coordinating the delivery.
Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

4. Data processing for payment processing

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the payment method selected, we pass on the data required to process the payment transaction to our technical service providers who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR. In some cases, the payment service providers collect the data required to process the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimizing our payment processes

If necessary, we will provide our service providers with additional data, which they will use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 (1) sentence 1 lit. f GDPR, this serves to protect our legitimate interests in protecting ourselves against fraud and in efficient payment management, which prevail within the framework of a balancing of interests.

4.3 Identity and credit check when selecting Klarna payment services

Klarna direct debit, purchase on account via Klarna, Klarna installment purchase
If you decide to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR that we may transmit the data necessary for processing the payment and an identity and credit check to Klarna. In Germany, the credit agencies named in Klarna's privacy policy can be used for the identity and credit check. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options. You can also revoke your consent to this use of personal data at any time to Klarna.

4.4 Identity and credit check when selecting purchase on account via PayPal and Ratepay

If you choose the payment method purchase on account (offered by Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter Ratepay) and PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter PayPal)), we ask for your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR that we may transmit the data necessary for processing the payment and an identity and credit check to Ratepay. In Germany, the credit agencies named in Ratepay's privacy policy can be used for the identity and credit check. Ratepay uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options. Additional information on data protection at PayPal can be found here .

5. Advertising by email

5.1 E-mail newsletter with registration and newsletter tracking

If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR. You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

We would like to point out that we evaluate your user behavior when sending the newsletter. To do this, we also analyze your use of our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").

For this evaluation, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we link in particular the following "newsletter data"

the page from which the page was requested (so-called referrer URL),
the date and time of the call,
the description of the type of web browser used,
the IP address of the requesting computer,
the email address,
the date and time of registration and confirmation

and the one-pixel technologies with your email address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.

If you do not wish to receive newsletter tracking, you can unsubscribe from the newsletter at any time - as described above.

The information will be stored as long as you are subscribed to the newsletter.

5.2 E-mail newsletter without registration and your right of objection

If we receive your email address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products from our range to those you have already purchased by email on the basis of Section 7 Paragraph 3 of the German Act Against Unfair Competition. This serves to protect our legitimate interests in advertising to our customers, which prevail in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
After unsubscribing, we will delete your email address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

5.3 Newsletter distribution

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this data protection declaration.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: United Kingdom.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: USA.
There is a decision by the European Commission on an adequate level of data protection for the USA as a basis for a third country transfer, provided that the respective service provider is certified. Until certification by our service provider, the data transfer will continue to be based on this basis: standard data protection clauses of the European Commission.

Our service providers are located and/or use servers in these countries: Australia. There is no adequacy decision from the European Commission for this country/these countries. Our cooperation with them is based on these guarantees: European Commission standard data protection clauses.

5.4 Sending evaluation requests by email

If you have given us your express consent to do so during or after your order in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, we will use your email address to request that you submit a review of your order using the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the review request.

The evaluation requests may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this data protection declaration.

6. Cookies and other technologies

6.1 General information

In order to make visiting our website more attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically saved on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies).

Protection of privacy on end devices
When you use our online service, we use technologies that are absolutely necessary to provide the telemedia service you have expressly requested. The storage of information in your device or access to information that is already stored in your device does not require your consent.

For functions that are not absolutely necessary, the storage of information on your device or access to information that is already stored on your device requires your consent. We would like to point out that if you do not give your consent, parts of the website may not be fully usable. Any consent you may have given will remain in effect until you adjust or reset the relevant settings on your device.

Any downstream data processing through cookies and other technologies
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP addresses, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart). In the context of a balancing of interests, this serves the overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 Clause 1 Letter f of GDPR.

We also use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.

You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can also access the following link: https://braun-bueffel.com/pages/datenschutzerklaerung#banner-wrapper. If you do not accept cookies, the functionality of our website may be limited.

6.2 Consent Manager Platform (CMP)

We use a consent management service (“Consent Manager Platform (CMP)”) on our website to inform you about the cookies and other technologies we use on our website, as well as to obtain, manage and document your consent, if required, to the processing of your personal data by these technologies. This is necessary pursuant to Art. 6 Para. 1 S. 1 lit. c GDPR to fulfil our legal obligation pursuant to Art. 7 Para. 1 GDPR to be able to prove your consent to the processing of your personal data, to which we are subject. The Consent Manager Platform (CMP) used is an offer from iubenda srl, Via San Raffaele, 1, 20121 Milan, Italy, which processes your data on our behalf.

After you submit your cookie declaration on our website, the web server stores the following data: IP address, device information, browser information, language setting, website accessed or its URL, date and time of your declaration of consent and information on your consent behavior.

In addition, the following technologies are used, which contain information about your consent behavior: cookies, log files

The data is stored exclusively on the end device; personal data is not transmitted to the provider of the Consent Manager Platform (CMP). Your data will be deleted after 3 years unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

7. Use of cookies and other technologies

We use the following cookies and other third-party technologies on our website. Unless otherwise stated for the individual technologies, this is done on the basis of your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR. Once the purpose no longer applies and we no longer use the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. You can find more information about your options for revoking your consent in the "Cookies and other technologies" section. You can find more information, including the basis of our cooperation with the individual providers, for the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Google services

We use the technologies presented below from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy .

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection.

Our service providers are located and/or use servers in countries outside the EU and EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and then immediately deleted before the traffic is forwarded to other Google servers for processing. The data processing is carried out on the basis of an agreement on order processing by Google.

For web analysis, the Google Analytics Google Signals extension function enables so-called "cross-device tracking". If your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can create reports on your usage behavior (in particular the number of users across devices), even if you change your device. We do not process any personal data in this respect; we only receive statistics created on the basis of Google Signals.

For web analysis and advertising purposes, the extension function of Google Analytics, the so-called DoubleClick cookie, enables recognition of your browser when you visit other websites. Google will use this information to compile reports on website activities and to provide other services related to website usage.

If you no consent If you give your consent to the use of Google Analytics in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, no cookies will be stored on or read from your device. The data processing described in the previous paragraphs will not take place. In order to close gaps in web analysis through behavior and conversion modeling, pings with data (user agent, information on your consent behavior, screen resolution, IP address) are sent to Google.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google remarketing Cookie is set that automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and using a pseudonymous cookie ID and based on the pages you visit. Any further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking Your subsequent usage behavior if you have accessed our website via a Google Ads advertisement. Cookies may be used for this purpose and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.

If you no consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR to the use of Google Ads, no cookies will be stored on your device or read. The data processing described in the previous paragraphs does not take place. In order to close gaps in web analysis through behavior and conversion modeling, pings with data (user agent, information on your consent behavior, screen resolution, IP address, page URL, information on ad clicks in URL parameters) are sent to Google. Your IP address is used to derive the IP country.

Google reCAPTCHA

To protect against misuse of our web forms and against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information and information about your use of our website) and uses a so-called JavaScript and cookies to analyze your use of our website. In addition, other cookies stored in your browser by Google services are evaluated. Personal data from the input fields of the respective form is not read or saved.

Google Tag Manager

Using Google Tag Manager, we can manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). The data processing is carried out on the basis of an agreement on order processing by Google.

By using the Google Tag Manager, various services/technologies can be integrated.
If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation will remain in place for all affected tracking tags that are integrated by the Google Tag Manager.

YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plug-in in the extended data protection mode we use, transmitted to Google and then processed by Google, only when you play a video.

7.2 Use of Microsoft services

We use the technologies presented below from Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft"). Data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. The information automatically collected by Microsoft technologies about your use of our website is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. Further information about data processing by Microsoft can be found in Microsoft's privacy policy .

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection.

Microsoft Advertising

For advertising purposes in the Bing, Yahoo and MSN search results as well as on third-party websites, the so-called Microsoft Advertising Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit.

For website analysis and event tracking, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage behavior if you have accessed our website via a Microsoft Advertising ad. Cookies may be used for this purpose and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected from which usage profiles are created using pseudonyms. If your internet-enabled devices are linked to your Microsoft account and you have not deactivated the “interest-based advertising” setting in your Microsoft account, Microsoft can create reports on usage behavior (in particular the number of users across devices), even if you change your device, so-called “cross-device tracking”. We do not process personal data in this regard; we only receive statistics created on the basis of Microsoft UET.

7.3 Use of Facebook services

use of Facebook Pixel

We use the Facebook Pixel as part of the technologies presented below from Meta Platforms Ireland Ltd. , Block J, Serpentine Avenue, Dublin 4, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. For this purpose, when you visit our website, the Facebook Pixel automatically sets a cookie that automatically enables your browser to be recognized when you visit other websites using a pseudonymous CookieID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website usage, in particular personalized and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Further information about data processing by Facebook can be found in the Facebook (by Meta) privacy policy .

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

The adequacy decision for the USA applies as the basis for the transfer to third countries, provided that the respective service provider is certified. Certification is available.

Our service providers are located and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission.

Facebook analytics

As part of the Facebook Business Tools, statistics on visitor activities on our website are created from the data collected with the Facebook Pixel about your use of our website. The data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta). Your analysis serves to optimally present and market our website.

Facebook Ads (Ads Manager)

We advertise this website on Facebook (by Meta) and on other platforms via Facebook Ads. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads for individual users. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Joint responsibility is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not included in this.

Based on the statistics on visitor activities on our website created via Facebook Pixel, we use Facebook Custom Audience to operate group-based advertising on Facebook (by Meta) by determining the characteristics of the respective target group.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing .

We use Facebook Pixel Conversions to measure your subsequent usage behavior for web analysis and event tracking if you have reached our website via a Facebook Ads advertisement. The data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta).

7.4 Other providers of web analysis and online marketing services

Using Criteo for online marketing

We advertise this website in search results and on third-party websites via our advertising partner Criteo SA , 32 Rue Blanche, 75009 Paris, France (“Criteo”). When you visit our website, a retargeting cookie is automatically set by Criteo or its partners, which enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. We determine the parameters of the respective advertising campaign. Criteo is responsible for the exact implementation (e.g. the decision on the placement of the individual advertisements). The data automatically collected by Criteo (IP address, time of visit, device and browser information as well as information on your use of our website) may be combined by Criteo with information from other sources and transmitted to Criteo advertising partners.

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined that there is an adequate level of data protection.

Use of the tracking pixel of trbo GmbH

We use the tracking pixel of trbo GmbH , Leopoldstr. 41, 80802 Munich, Germany ("trbo") to optimize our website and our services. When you complete an order on our website, this tracking pixel is activated and enables us to collect and analyze order information in order to specifically improve our advertising and marketing measures.

The trbo tracking pixel is automatically set when a purchase is completed and uses pseudonymized data based on the transactions you have carried out and your interaction with our website. It enables the creation of interest-based advertising by collecting order ID, order value, currency, voucher code and product details such as product ID, name, price and quantity.

The data collected by the tracking pixel is processed on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. While we determine the parameters of each advertising campaign, trbo assumes responsibility for the precise implementation of the campaigns, including the placement of the ads and administration. The data automatically collected by trbo, which includes IP address, time of visit, device and browser information, and usage data, may be combined with information from other sources and transmitted to trbo advertising partners in order to evaluate and optimize the effectiveness of the advertising.

8. Social Media

Our online presence on Facebook (by Meta), Instagram (by Meta), Youtube, LinkedIn, Xing

If you have given your consent to this in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR to the respective social media operator, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which usage profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and setting options to protect your privacy, please refer to the providers' data protection notices linked below. If you still need help with this, you can contact us.

Facebook (by Meta) is an offering from Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Data processing when visiting a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be foundhere .

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

The adequacy decision for the USA serves as the basis for the transfer to third countries, provided that the respective service provider is certified. Certification is available.

Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.
There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on these guarantees: standard data protection clauses of the European Commission.

Instagram (by Meta) is an offering from Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, Menlo Park, California 94025, USA and stored there. Data processing when visiting an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be foundhere .

The adequacy decision for the USA serves as the basis for the transfer to third countries, provided that the respective service provider is certified. Certification is available.

YouTube is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there.

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection.

LinkedIn is an offering from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: USA.

Xing is an offering from New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

9. Contact options and your rights

9.1 Your rights

As a data subject, you have the following rights:

pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 GDPR, you have the right to immediately request the rectification of inaccurate or completion of your personal data stored by us;
pursuant to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest or
- is necessary for the establishment, exercise or defence of legal claims;
pursuant to Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as
- you dispute the accuracy of the data;
- the processing is unlawful but you oppose its erasure;
- we no longer need the data, but you require it to assert, exercise or defend legal claims or
- you have objected to the processing pursuant to Art. 21 GDPR;
pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;
pursuant to Art. 77 GDPR, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or of our company headquarters.

right of objection

If we process personal data as described above to protect our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons that arise from your particular situation.

After exercising your right of objection, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is carried out for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.

9.2 Data protection provisions regarding the use of WhatsApp as a means of communication

The controller uses WhatsApp as a means of communication between employees, customers, business partners, shareholders and stakeholders.

WhatsApp is a widely used application that allows you to chat, make phone calls and send voice messages, among other things.

The operating company of the service is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We use WhatsApp as a marketing tool from the company chatarmin.com, based in Vienna, Austria. The purpose of the processing is to handle operational communication.

The legal basis is Art. 6 Paragraph 1 Letter f of GDPR. WhatsApp is used to handle communication. WhatsApp stores personal communication data and itself accesses personal data, in particular the phone book of mobile devices, more precisely: all phone numbers of the people stored in the phone are read out.

The communication carried out via WhatsApp, the telephone numbers collected and all other data will or could be transmitted to third parties, in particular Facebook or other companies as well as American or international secret services. If you do not want us to store your telephone number in one of our mobile devices and/or to communicate with you via WhatsApp, please simply inform us. In such a case, we would of course resort to alternative communication options available (e.g. telephone call).

Further information and the applicable data protection regulations of WhatsApp can be found at https://www.whatsapp.com/legal/#privacy-policy. Further information about our WhatsApp software can be found on the Chatarmin website.

9.3 Means of communication

If you have any questions about the collection, processing or use of your personal data, if you would like information, correction, restriction or deletion of data, or if you would like to revoke any consent you have given or object to a specific use of data, please contact our company data protection officer.

Data Protection Officer:
External Data Protection Officer of Braun GmbH & Co. KG,
c/o TÜV SÜD Akademie GmbH
Westendstraße 160
80339 Munich
Germany

datenschutz@braun-bueffel.de