Thank you for your interest in our online shop. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data.

The controller for data processing is:

Braun GmbH & Co. KG

Industriestr. 10

55606 Kirn

Germany

You can reach our data protection officer at:

External Data Protection Officer of Braun GmbH & Co. KG,

c/o TÜV SÜD Akademie GmbH

Westendstraße 160

80339 Munich

Germany

datenschutz@braun-bueffel.de

1. ACCESS DATA AND HOSTING

You can visit our websites without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the retrieval, the amount of data transferred, and the requesting provider (access data), and documents the retrieval. These access data are evaluated exclusively for the purpose of ensuring the trouble-free operation of the site and improving our offer. This serves to protect our legitimate interests, which prevail in the context of a balancing of interests, in the correct presentation of our offer pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. All access data will be deleted no later than one month after the end of your visit to the site.

HOSTING

The services for hosting and displaying the website are provided in part by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data as well as all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Our service providers are based and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection by decision: Canada, New Zealand, Japan, United Kingdom.

Our service providers are based and/or use servers in these countries: Australia, India, Singapore, USA.

There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on these guarantees: Standard contractual clauses of the European Commission as well as the EU-U.S. Data Privacy Framework.

You can find details here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

2. DATA PROCESSING FOR CONTRACT FULFILLMENT AND CONTACTING

2.1 DATA PROCESSING FOR CONTRACT FULFILLMENT

For the purpose of contract fulfillment (including inquiries regarding and processing of any existing warranty and performance disturbance claims as well as any statutory update obligations) pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data when you provide it to us voluntarily as part of your order. Mandatory fields are marked as such, as we require this data for contract fulfillment and cannot process the order without it. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment, and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract, your data will be restricted for further processing and deleted after the expiry of the retention periods under tax and commercial law pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is permitted by law and about which we inform you in this statement.

Inventory Management System

We use inventory management systems from external service providers for order and contract processing. Our service providers act on our behalf within the framework of data processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2.2 CUSTOMER ACCOUNT

If you have given your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening the customer account as well as for storing your data for further future orders on our website. You can delete your customer account at any time by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After your customer account is deleted, your data will be deleted, unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is permitted by law and about which we inform you in this statement.

2.3 CONTACTING US

In the context of customer communication, we collect personal data for the processing of your inquiries pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR when you voluntarily provide it to us when contacting us (e.g., via contact form, e-mail, telephone, or by mail). Mandatory fields are marked as such, as we absolutely require this data to process your request. Which data is collected can be seen from the respective input forms. After your request has been fully processed, your data will be deleted, unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is permitted by law and about which we inform you in this statement.

2.4 CONTACTING VIA WHATSAPP

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. WhatsApp is a widely used application with which one can, among other things, chat, make phone calls, and send voice messages.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp gains access to metadata that is generated in the course of the communication process (e.g., sender, recipient, and time). We also point out that, according to its own statements, WhatsApp shares the personal data of its users with its parent company Meta, which is based in the USA.

Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/privacy-policy-eea

The use of WhatsApp is based on our legitimate interest in the fastest and most effective possible communication with customers, interested parties, and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.

The communication content exchanged on WhatsApp remains with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions remain unaffected.

The chat does not envisage you providing us with sensitive data such as health data, data on religious affiliation, or data on ethnic origin. We strongly advise against sending us such sensitive data via WhatsApp.

We use the "WhatsApp Business" version.

Data transfer to the USA is based on the EU-U.S. Data Privacy Framework and the corresponding adequacy decision of the European Commission. WhatsApp LLC and Meta Platforms, Inc. are certified under the EU-U.S. Data Privacy Framework.

Further information can be found here

https://www.whatsapp.com/legal/privacy-shield

https://www.facebook.com/privacy/policies/data_privacy_framework/

For the use of WhatsApp, we use the service of chatarmin.com GmbH, Kaiserstraße 89/2/3, 1070 Vienna.

The provider's privacy policy can be found at: https://chatarmin.com/privacy-policy.

2.5 CONTACTING VIA LIVE CHAT

We use chatbots to communicate with you. Chatbots are able to respond to your questions and other inputs without human assistance. To do this, the chatbots analyze your inputs as well as other data in order to provide suitable answers (e.g., names, e-mail addresses and other contact data, customer numbers and other identifiers, orders, and chat histories).

Furthermore, your IP address, log files, location information, and other metadata can be collected via the chatbot. This data is stored on the servers of the chatbot provider.

The legal basis for the use of chatbots is Art. 6 para. 1 lit. b GDPR, provided the chatbot is used for initiating a contract or within the framework of contract fulfillment.

In all other cases, it is used on the basis of our legitimate interest in the most effective possible customer communication (Art. 6 para. 1 lit. f GDPR).

The provider's privacy policy can be found at: https://www.gorgias.com/legal/eu-privacy-notice

3. DATA PROCESSING FOR THE PURPOSE OF SHIPPING PROCESSING

For the fulfillment of the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

DATA TRANSFER TO SHIPPING SERVICE PROVIDERS FOR THE PURPOSE OF SHIPPING ANNOUNCEMENT

If you have given us your express consent to this during or after your order, we will pass on your e-mail address to the selected shipping service provider on the basis of this consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR so that they can contact you before delivery for the purpose of announcing or coordinating the delivery.

The consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is permitted by law and about which we inform you in this statement.

DHL Paket GmbH

Sträßchensweg 10

53113 Bonn

Germany

4. DATA PROCESSING FOR PAYMENT PROCESSING

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 DATA PROCESSING FOR TRANSACTION PROCESSING

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers who act on our behalf, or to the commissioned credit institutions, or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfillment of the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data necessary for processing the payment themselves, e.g., on their own website or via technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 DATA PROCESSING FOR THE PURPOSE OF FRAUD PREVENTION AND OPTIMIZATION OF OUR PAYMENT PROCESSES

If applicable, we provide our service providers with further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g., invoicing, processing of disputed payments, support for accounting). This serves to protect our legitimate interests, which prevail in the context of a balancing of interests, in our protection against fraud or in efficient payment management pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.

4.3 IDENTITY AND CREDIT CHECK WHEN SELECTING KLARNA PAYMENT SERVICES

Klarna direct debit, payment by invoice via Klarna, Klarna installment purchase

If you opt for the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"), we ask for your consent pursuant to Art. 6(1)(a) GDPR to transmit the data necessary for payment processing and identity and credit checks to Klarna. In Germany, the credit reporting agencies mentioned in Klarna's privacy policy may be used for identity and credit checks. Klarna uses the information received regarding the statistical probability of a payment default to make a balanced decision on the establishment, performance, or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this privacy policy. This may result in us no longer being able to offer you certain payment options. You may also revoke your consent to this use of personal data directly with Klarna at any time.

4.4 IDENTITY AND CREDIT CHECK WHEN SELECTING PURCHASE ON ACCOUNT VIA PAYPAL AND RATEPAY

If you opt for the payment method purchase on account (offered via Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter "Ratepay") and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter "PayPal")), we ask for your consent pursuant to Art. 6(1)(a) GDPR to transmit the data necessary for payment processing and identity and credit checks to Ratepay. In Germany, the credit reporting agencies mentioned in Ratepay's privacy policy may be used for identity and credit checks. Ratepay uses the information received regarding the statistical probability of a payment default to make a balanced decision on the establishment, performance, or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this privacy policy. This may result in us no longer being able to offer you certain payment options. Additional information on data protection at PayPal can be found here.

5. ADVERTISING VIA E-MAIL

5.1 E-MAIL NEWSLETTER WITH REGISTRATION AND NEWSLETTER TRACKING

When you register for our newsletter, we use the data required for this or provided by you separately to regularly send you our e-mail newsletter based on your consent pursuant to Art. 6(1)(a) GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the recipient list, unless you have expressly consented to further use of your data pursuant to Art. 6(1)(a) GDPR or we reserve the right to further data usage that is permitted by law and about which we inform you in this statement.
Please note that we analyze your user behavior when sending the newsletter. For this purpose, we also analyze your interaction with our newsletter by measuring, storing, and evaluating open rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").
For this evaluation, the e-mails sent contain one-pixel technologies (e.g., web beacons, tracking pixels) that are stored on our website. If you do not want us to track your behavior regarding the newsletter, you can turn off tracking at any time by unsubscribing from the newsletter or adjusting the corresponding settings in your newsletter account. For the evaluations, we link in particular the following "newsletter data":

the page from which the page was requested (so-called referrer URL),
the date and time of access,
the description of the type of web browser used,
the IP address of the requesting computer,
the e-mail address,
the date and time of registration and confirmation

and the one-pixel technologies with your e-mail address or IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.
The information is stored for as long as you are subscribed to the newsletter. After unsubscribing from the newsletter, we will store your data for a maximum of 30 days to ensure that no further newsletters are sent. After that, we will delete all your data, unless there are legal retention obligations or you have consented to us using your data for other purposes.

5.2 E-MAIL NEWSLETTER WITHOUT REGISTRATION AND YOUR RIGHT TO OBJECT

If we receive your e-mail address in connection with the sale of goods or services and you have not objected to this, we reserve the right to regularly send you offers for products similar to those already purchased from our range via e-mail based on Section 7(3) of the German Act Against Unfair Competition (UWG). This serves to protect our legitimate interests, which override in the context of a balancing of interests, in advertising to our customers.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this privacy policy or via a link provided in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
After unsubscribing, we will delete your e-mail address from the recipient list, unless you have expressly consented to further use of your data pursuant to Art. 6(1)(a) GDPR or we reserve the right to further data usage that is permitted by law and about which we inform you in this statement.

5.3 NEWSLETTER DISPATCH

The newsletter may also be sent by our service providers as part of processing on our behalf.
The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. For questions regarding our service providers and the basis of our cooperation with them, please contact the address described in this privacy policy.
Our service providers are based and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection by decision: United Kingdom.
Our service providers are based and/or use servers in these countries: Australia, USA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on these guarantees: Standard contractual clauses of the European Commission as well as the EU-U.S. Data Privacy Framework.
Further information on the standard contractual clauses as well as on the agreements with our service providers, including Klaviyo, can be found in Klaviyo's privacy policies and the links to the EU-U.S. Data Privacy Framework.

Details can be found here:
https://policies.google.com/privacy/frameworks,
https://privacy.google.com/businesses/controllerterms/mccs/,
https://www.dataprivacyframework.gov/s/.

5.4 SENDING OF REVIEW REQUESTS VIA E-MAIL

Provided that you have given us your express consent during or after your order pursuant to Art. 6(1)(a) GDPR, we will use your e-mail address for the request to submit a review of your order via the review system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided in the review request.

The review requests may also be sent by our service providers as part of processing on our behalf. For questions regarding our service providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

6. COOKIES AND OTHER TECHNOLOGIES

6.1 GENERAL INFORMATION

In order to make your visit to our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (persistent cookies).

Protection of privacy on end devices

When using our online services, we employ strictly necessary technologies to be able to provide the explicitly requested telemedia service. The storage of information in your end device or access to information already stored in your end device does not require your consent in this regard.

For functions that are not strictly necessary, the storage of information in your end device or access to information already stored in your end device requires your consent. Please note that if you do not grant your consent, parts of the website may not be fully usable. Any consent you may have given will remain in effect until you adjust or reset the respective settings in your end device.

Any subsequent data processing by cookies and other technologies

We use technologies that are strictly necessary for the use of certain functions of our website (e.g., shopping cart function). These technologies collect and process your IP address, time of visit, device and browser information, as well as information about your use of our website (e.g., information about the content of the shopping cart). This serves our prevailing legitimate interests in the optimized presentation of our services in the context of a balancing of interests pursuant to Art. 6(1)(f) GDPR.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to provide proof of consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. We may also use technologies that are not listed individually in this privacy policy. More detailed information on these technologies, including the respective legal basis for data processing, can be found on the Usercentrics platform. You can access this by clicking on the fingerprint button in the bottom right or left corner of the page.

The cookie settings for your browser can be found at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

Insofar as you have consented to the use of the technologies pursuant to Art. 6(1)(a) GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can click on the fingerprint button in the bottom right or left corner of the page. If cookies are not accepted, the functionality of our website may be limited.

6.2 Consent Manager Platform (CMP)

On our website, we use a consent management service ("Consent Manager Platform (CMP)") to inform you about the cookies and other technologies we use on our website, as well as to obtain, manage, and document any consent required for the processing of your personal data by these technologies. This is required pursuant to Art. 6(1)(c) GDPR to fulfill our legal obligation to be able to provide proof of your consent to the processing of your personal data pursuant to Art. 7(1) GDPR. The Consent Manager Platform (CMP) used is a service provided by Pandectes Limited, Vasileos Georgiou A, 60, 4048, Limassol, Cyprus, (contact: info@pandectes.io), which processes your data on our behalf.

After you have submitted your cookie declaration on our website, the web server saves the following data: IP address, device information, browser information, set language, visited website or its URL, date and time of your declaration of consent, and information about your consent behavior.

In addition, the following technologies are used that contain information about your consent behavior: cookies, log files.

The data is stored exclusively on the end device; no personal data is transmitted to the provider of the Consent Manager Platform (CMP). Your data will be deleted after one year, unless you have expressly consented to further use of your data pursuant to Art. 6(1)(a) GDPR or we reserve the right to further data usage that is permitted by law and about which we inform you in this statement.

7. USE OF COOKIES AND OTHER TECHNOLOGIES

We use the following cookies and other technologies from third-party providers on our website. Unless otherwise stated for individual technologies, this is done on the basis of your consent pursuant to Art. 6(1)(a) GDPR. Once the purpose has been achieved and the use of the respective technology by us has ended, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your options for revocation can be found in the section "Cookies and other technologies." Further information, including the basis of our cooperation with individual providers, can be found with the individual technologies. For questions regarding the providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

7.1 USE OF GOOGLE SERVICES

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and stored there. Unless otherwise stated for individual technologies, data processing is carried out on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR for the respective technology. Further information on data processing by Google can be found in Google's privacy policy.

Our service providers are based and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on standard contractual clauses of the European Commission as well as the EU-U.S. Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/

https://www.dataprivacyframework.gov/s/

GOOGLE ANALYTICS

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), which is used to create user profiles under pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address is stored on a server located in the EU to derive location data and is then immediately deleted before the traffic is forwarded to other Google servers for processing. Data processing is carried out on the basis of a data processing agreement with Google.

For web analysis, the Google Analytics extension Google Signals enables so-called "cross-device tracking." To the extent that your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can generate reports on your usage behavior (especially cross-device user counts), even if you switch devices. We do not process personal data in this regard; we only receive statistics generated on the basis of Google Signals.

For web analysis and advertising purposes, the Google Analytics extension known as the DoubleClick cookie enables your browser to be recognized when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.

If you do not provide us with consent for the use of Google Analytics in accordance with Art. 6 (1) sentence 1 lit. a GDPR, no cookies will be stored on or read from your device. The data processing described in the previous paragraphs will not take place. To fill gaps in web analysis caused by behavioral and conversion modeling, pings containing data (user agent, information on your consent behavior, screen resolution, IP address) are sent to Google.

GOOGLE ADS

For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing cookie is set when you visit our website. This automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website) using a pseudonymous CookieID and based on the pages you have visited. Further data processing only occurs if you have activated the "personalized advertising" setting in your Google account. If you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you reached our website via a Google Ads advertisement. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, and information about your use of our website based on events we define, such as visiting a webpage or newsletter registration) may be collected to create user profiles under pseudonyms.

If you do not provide us with consent for the use of Google Ads in accordance with Art. 6 (1) sentence 1 lit. a GDPR, no cookies will be stored on or read from your device. The data processing described in the previous paragraphs will not take place. To fill gaps in web analysis caused by behavioral and conversion modeling, pings containing data (user agent, information on your consent behavior, screen resolution, IP address, page URL, information on ad clicks in URL parameters) are sent to Google. Your IP address is used to derive the IP country.

GOOGLE ADS – CUSTOMER MATCH

We use Google Customer Match for advertising purposes. Customer Match allows us to target existing customers or prospects who have already been in contact with our company on Google platforms such as Google Search, Google Shopping, Gmail, or YouTube with relevant advertising content.

For this purpose, we may use personal data from our customer relationships (e.g., email address, telephone number, name, or postal address (name, country, zip code)). This data is encrypted using a hashing process (SHA-256) before it is transmitted to Google. No plain text data is transmitted.

Google matches this encrypted data with existing Google accounts to create target audience lists. If a match is found, your account is assigned to a so-called Customer Match list. Based on this, we can display personalized advertising within Google services. The transmitted data is used exclusively for the creation of these target audiences and is not passed on to other advertisers.

The purpose of the data processing is to conduct personalized online advertising toward our existing customers.

Processing is based on your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR in conjunction with Section 25 (1) TDDDG, provided this has been given via our consent management tool. You can revoke your consent at any time with effect for the future. In this case, your contact information will no longer be taken into account for future Customer Match uploads. The legality of processing carried out until the revocation remains unaffected.

You can also deactivate personalized advertising in your Google account settings: https://adssettings.google.com

The recipient of the data is Google Ireland Limited ("Google"). As part of the use of Google Ads, personal data may be transmitted to Google servers in the USA or other third countries. Google operates a global network of data centers to provide its services.

The data transmitted by us and stored by Google is used in Customer Match lists for a maximum of 540 days and is subsequently deleted or automatically removed from the target audience lists.

GOOGLE CONSENT MODE

Due to our use and integration of the Google services "Google Analytics" and "Google Ads" on our website, we are required by legal requirements and Google's "EU User Consent Policy" to obtain and legally document your consent.

Under the Digital Markets Act, Google is required to request consent for the processing of your personal data, particularly in the context of personalized advertising. For this purpose, we have integrated the Google Consent Mode ("Google Consent Mode V2") into our website. The service provider for the consent mode is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a company incorporated and operated under Irish law (Registration Number: 368047).

Within the scope of the described consent mode, we share your consent status with Google based on a legal obligation under Art. 6 (1) lit. c GDPR or based on your granted consent under Art. 6 (1) lit. a GDPR in conjunction with Section 25 (1) TDDDG.

We have implemented the simple version of the consent mode, whereby no Google code that would allow conclusions to be drawn about your personal data is executed without your consent.

Any data transfer from Google to the USA is based on the EU Commission's standard contractual clauses and the EU-U.S. Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/

More information on how Google uses your data and on data protection in Google services can be found at https://business.safety.google/privacy/ or https://policies.google.com/privacy”

GOOGLE RECAPTCHA

For the purpose of protecting our web forms against abuse and spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, and information about your use of our website) and analyzes your use of our website using JavaScript and cookies. In addition, other cookies stored in your browser by Google services are evaluated. No personal data is read or stored from the input fields of the respective form.

GOOGLE TAG MANAGER

Google Tag Manager allows us to manage various codes and services on our website. During the implementation of individual tags, Google may also process personal data (e.g., IP address, online identifiers, including cookies). Data processing is carried out on the basis of a data processing agreement with Google.

The use of Google Tag Manager enables the integration of various services/technologies.

If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation remains in effect for all affected tracking tags integrated via Google Tag Manager.

YOUTUBE VIDEO PLUGIN

To integrate third-party content, the YouTube video plugin in the extended data protection mode we use collects data (IP address, time of visit, device and browser information), transmits it to Google, and subsequently processes it by Google only if you play a video.

7.2 USE OF MICROSOFT SERVICES

We use the following technologies from Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft"). Data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. The information automatically collected by Microsoft technologies about your use of our website is generally transmitted to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, and stored there. Further information on data processing by Microsoft can be found in Microsoft's Privacy Statement.

Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on the European Commission's standard data protection clauses and the EU-U.S. Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/

https://www.dataprivacyframework.gov/s/.

MICROSOFT ADVERTISING

For advertising purposes in Bing, Yahoo, and MSN search results and on third-party websites, the so-called Microsoft Advertising Remarketing cookie is set when you visit our website. This automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website) using a pseudonymous CookieID and based on the pages you have visited.

For website analysis and event tracking, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage behavior if you reached our website via a Microsoft Advertising advertisement. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, and information about your use of our website based on events we define, such as visiting a webpage or newsletter registration) may be collected to create user profiles under pseudonyms. To the extent that your internet-enabled devices are linked to your Microsoft account and you have not deactivated the "Interest-based advertising" setting in your Microsoft account, Microsoft can generate reports on usage behavior (especially cross-device user counts), even if you switch devices, so-called "cross-device tracking." We do not process personal data in this regard; we only receive statistics generated on the basis of Microsoft UET.

7.3 USE OF FACEBOOK SERVICES

USE OF FACEBOOK PIXEL

We use the Facebook Pixel as part of the technologies of Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). With the Facebook Pixel, data (IP address, time of visit, device and browser information, and information about your use of our website based on events we define, such as visiting a webpage or newsletter registration) is automatically collected and stored, from which user profiles are created using pseudonyms. For this purpose, when you visit our website, the Facebook Pixel automatically sets a cookie, which enables your browser to be recognized when you visit other websites via a pseudonymous CookieID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website usage, in particular personalized and group-based advertising.

The information automatically collected by Facebook (by Meta) technologies about your use of our website is generally transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. Further information on data processing by Facebook can be found in the privacy policy of Facebook (by Meta).

Our service providers are located and/or use servers in the following countries, for which the European Commission has established an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

Our service providers are located and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on these safeguards: standard data protection clauses of the European Commission.

FACEBOOK ANALYTICS

As part of Facebook Business Tools, statistics on visitor activity on our website are created from the data collected via the Facebook Pixel regarding your use of our website. Data processing is carried out on the basis of a data processing agreement with Facebook (by Meta). Your analysis serves the optimal presentation and marketing of our website.

FACEBOOK ADS (ADS MANAGER)

We use Facebook Ads to advertise this website on Facebook (by Meta) as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the precise implementation, in particular the decision regarding the placement of ads for individual users. Unless otherwise specified for individual technologies, data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Joint responsibility is limited to the collection of the data and its transmission to Meta Platforms Ireland. Subsequent data processing by Meta Platforms Ireland is not covered by this.

Based on the statistics on visitor activity on our website created via the Facebook Pixel, we conduct group-based advertising on Facebook (by Meta) using Custom Audience by determining the characteristics of the respective target group.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected on your usage behavior on our website, we operate personalized Remarketing advertising via the Facebook Pixel.

Via Facebook Pixel Conversions, we measure your subsequent usage behavior for web analysis and event tracking if you reached our website via a Facebook Ads advertisement. Data processing is carried out on the basis of a data processing agreement with Facebook (by Meta).

7.4 OTHER PROVIDERS OF WEB ANALYSIS AND ONLINE MARKETING SERVICES

Use of Criteo for online marketing

We advertise this website in search results and on third-party websites via the advertising partner Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"). When you visit our website, a retargeting cookie from Criteo or its partners is automatically set, which enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. Data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. We determine the parameters of the respective advertising campaign. Criteo is responsible for the precise implementation (e.g., the decision regarding the placement of individual ads). The data automatically collected by Criteo (IP address, time of visit, device and browser information, as well as information about your use of our website) may be merged by Criteo with information from other sources and transmitted to Criteo advertising partners.

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has established an adequate level of data protection by decision.

Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.

Use of Voyado Elevate

We use the service Voyado Elevate on our website to optimize product search, product recommendations, and the display and sorting of product lists on category and search pages.

In doing so, information about how visitors use our website may be processed. This includes, in particular, search queries, viewed products, clicks on products, items added to the shopping cart, and completed purchases. In addition, technical information about the browser session and the end device used may be processed.

Depending on the implementation, Voyado Elevate can assign this information to a pseudonymized visitor identifier in order to recognize returning visitors. A direct identification of the person does not take place here.

Processing is carried out for the purpose of providing an intelligent search function as well as relevant product recommendations and product lists. This includes, among other things, functions such as the interpretation of search queries, the display of current or popular search terms, and the dynamic sorting of products by relevance. Search results, product recommendations, and product placements can be based on aggregated usage and behavioral data.

Depending on the respective configuration, search results, product recommendations, and product placements can also be personalized based on behavioral data assigned to a pseudonymized visitor identifier.

Product recommendations can be displayed in various places on the website, for example, on category pages, product detail pages, or in the shopping cart. Product lists can be sorted by taking into account usage behavior and purchase probabilities in order to show visitors the most relevant products possible.

The personal data processed in connection with Voyado Elevate is generally stored for a period of up to 12 months and subsequently deleted or anonymized.

The legal basis for processing is your consent pursuant to Art. 6(1)(a) GDPR, insofar as this is required. Insofar as processing is carried out for the provision of the website and the optimization of our online services, processing can also be based on Art. 6(1)(f) GDPR (legitimate interest).

Use of the ABlyft tracking pixel

We conduct tests and analyses on our website and use the service ABlyft from Conversion Expert GmbH (Zeppelinring 52c, 24146 Kiel, Germany) for this purpose. This allows us to evaluate how individual user segments visit the website and to perform A/B tests to continuously improve our website.

ABlyft does not store any personal data such as IP addresses, but rather anonymizes and aggregates this data. The service also respects browser DoNotTrack settings. You can object to the use of ABlyft at any time by clicking on the following link: https://www.misspompadour.de?ablyft_opt_out=true. Hosting takes place on servers in Germany. Further information on how ABlyft processes data can be found here.

Storage of and access to information in the end user's terminal equipment takes place in accordance with Section 25 (1) TDDDG. The legal basis for the evaluation and optimized presentation of our online services as well as the storage of the cookie is the consent provided pursuant to Art. 6 (1) (a) GDPR. The evaluation of the collected anonymized data is carried out over a period of a maximum of 365 days. Your consent can be revoked here at any time with effect for the future. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

Use of the OpenAI Pixel (OpenAI Conversion Tracking)

We use the OpenAI Pixel on our website to measure the effectiveness of our advertisements on ChatGPT. With the help of conversion tracking, we can track whether users perform certain actions on our website after interacting with a corresponding advertisement, in particular completing an order.

Upon successful completion of an order, a conversion event is transmitted to OpenAI via the OpenAI Pixel. Within the framework of our current implementation, in particular the order value, the currency used, and a unique event ID based on the Shopify order ID are transmitted. In addition, technically occurring information and identifiers required for the assignment and measurement of a conversion can be processed during the provision and use of the pixel.

Processing is carried out for the purpose of measuring and optimizing our advertising campaigns as well as for assigning conversions to our advertising measures.

The OpenAI Pixel is only activated if you have previously consented to the use of marketing technologies. Processing is carried out on the basis of your consent pursuant to Art. 6(1)(a) GDPR and, insofar as information is stored in or read from your end device, in accordance with Section 25 (1) TDDDG. You can revoke your consent at any time with effect for the future via the cookie settings on our website.

Further information on the processing of personal data by OpenAI can be found in the privacy information from OpenAI.

8. SOCIAL MEDIA

OUR ONLINE PRESENCE ON FACEBOOK (BY META), INSTAGRAM (BY META), YOUTUBE, LINKEDIN, XING

Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 (1) sentence 1 (a) GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the aforementioned social media, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. Please refer to the providers' privacy policies linked below for detailed information on the processing and use of data by the respective social media operator, as well as contact options and your related rights and settings for protecting your privacy. If you should still need help with this, you can contact us.

We would like to explicitly inform you that processing of your personal data takes place on the part of the operators, which lies outside the area of responsibility of Braun GmbH & Co. KG. Consequently, we inform you independently about data processing, so that the respective operators' own data protection provisions apply on social networks and other external platforms, even if we disseminate information and maintain presences there. How the operators of social networks use the data from visits to the respective pages for their own purposes, to what extent activities on the pages are assigned to individual users, how long this data is stored, and whether data from a visit to the respective page is passed on to third parties is not definitively and clearly stated by the operators and is unknown to us.

In addition, we would like to point out that only the operators of the respective platforms have full access to user data and recommend that you contact the operators directly regarding inquiries or other questions about user rights as a data subject (e.g., right to erasure).

Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is generally transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. Data processing in the context of visiting a Facebook (by Meta) fan page is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Our service providers are located and/or use servers in the following countries for which the European Commission has established an adequate level of data protection by decision: Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

Our service providers are located and/or use servers in these countries: USA, Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.

There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on these safeguards: standard data protection clauses of the European Commission as well as the EU-U.S. Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

Our online presence on Facebook serves to publish news, increase the visibility of our company, and increase brand awareness.

In this context, personal data of users can be processed, for example in the context of answering message inquiries or processing posts, comments, and interactions.

Instagram (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, Menlo Park, California 94025, USA and stored there. Data processing in the context of visiting an Instagram (by Meta) fan page is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Our service providers are located and/or use servers in these countries: USA, Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

Our online presence on Instagram serves to publish news, increase the visibility of our company, and boost brand awareness.

In this context, user personal data may be processed, for example, in connection with answering inquiries or managing posts, comments, and interactions.

YouTube is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Our service providers are based in and/or use servers in countries outside the EU and the EEA for which the European Commission has determined an adequate level of data protection by decision.

Our service providers are based in and/or use servers in countries outside the EU and the EEA. For these countries, there is no adequacy decision from the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission as well as the EU-U.S. Data Privacy Framework.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally transmitted to and stored on a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

Details can be found here:

https://policies.google.com/privacy/frameworks,

https://privacy.google.com/businesses/controllerterms/mccs/,

https://www.dataprivacyframework.gov/s/.

Our online presence on LinkedIn serves to publish company-related news and to maintain and initiate contact.

In this process, various personal data may be collected and processed, for example in the context of answering inquiries or managing posts, comments, and interactions.

Xing is a service provided by New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

Our Xing presence serves to publish company-related news and to maintain and initiate contact. In this process, various personal data may be collected and processed.

9. APPLICATIONS

If you send us an application, we process the associated personal data (e.g., contact and communication details, application documents, notes from job interviews, etc.) to the extent necessary to make a decision regarding the establishment of an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) and Art. 6(1)(b) of the GDPR, and—if you have given your consent—Art. 6(1)(a) of the GDPR. Consent can be revoked at any time. Within our company, your personal data will only be passed on to persons involved in processing your application.

If the application is successful, the data you submitted will be stored in our data processing systems for the purpose of carrying out the employment relationship based on Section 26 BDSG and Art. 6(1)(b) GDPR.

Data retention period

If we are unable to offer you a position, you reject a job offer, or you withdraw your application, we reserve the right to retain the data you submitted for up to 6 months after the end of the application process (rejection or withdrawal of the application) based on our legitimate interests (Art. 6(1)(f) GDPR).

Subsequently, the data will be deleted and the physical application documents destroyed. The retention serves primarily as evidence in the event of a legal dispute. If it is apparent that the data will be required after the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only take place once the purpose for further retention no longer exists.

Longer retention may also occur if you have given your corresponding consent (Art. 6(1)(a) GDPR) or if statutory retention requirements prevent deletion.

If we do not offer you a position, there may be an opportunity to include you in our applicant pool. If included, all documents and information from your application will be transferred to the applicant pool so that we can contact you in the event of suitable vacancies.

Inclusion in the applicant pool is based exclusively on your express consent (Art. 6(1)(a) GDPR). Giving consent is voluntary and has no bearing on the current application process. You may revoke your consent at any time. In this case, your data will be irrevocably deleted from the applicant pool, provided there are no legal grounds for retention.

Data from the applicant pool will be irrevocably deleted no later than two years after consent is granted.

10. CONTACT OPTIONS AND YOUR RIGHTS

10.1 YOUR RIGHTS

As a data subject, you have the following rights:

· in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;

· in accordance with Art. 16 GDPR, the right to demand the immediate correction of inaccurate or completion of your personal data stored by us;

· in accordance with Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is necessary:

o for exercising the right of freedom of expression and information;

o for compliance with a legal obligation;

o for reasons of public interest; or

o for the establishment, exercise, or defense of legal claims;

· in accordance with Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as:

o the accuracy of the data is contested by you;

o the processing is unlawful, but you oppose its erasure;

o we no longer need the data, but you require them for the establishment, exercise, or defense of legal claims; or

o you have objected to processing pursuant to Art. 21 GDPR;

· in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format, or to request transmission to another controller;

· in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. Generally, you can contact the supervisory authority of your habitual residence or workplace or our company headquarters.

You can contact the supervisory authority in Rhineland-Palatinate as follows:

The State Commissioner for Data Protection and Freedom of Information of Rhineland-Palatinate

P.O. Box 30 40

55020 Mainz

Phone: +49 (0) 6131 8920-0

Email: poststelle(at)datenschutz.rlp.de

Right to Object

INSOFAR AS WE PROCESS PERSONAL DATA AS EXPLAINED ABOVE TO PROTECT OUR LEGITIMATE INTERESTS WHICH ARE PARAMOUNT IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU MAY OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE. IF THE PROCESSING IS CARRIED OUT FOR DIRECT MARKETING PURPOSES, YOU MAY EXERCISE THIS RIGHT AT ANY TIME AS DESCRIBED ABOVE. IF THE PROCESSING IS CARRIED OUT FOR OTHER PURPOSES, YOU ONLY HAVE A RIGHT TO OBJECT IF THERE ARE REASONS ARISING FROM YOUR PARTICULAR SITUATION.

AFTER EXERCISING YOUR RIGHT TO OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA FOR THESE PURPOSES UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

THIS DOES NOT APPLY IF THE PROCESSING IS CARRIED OUT FOR DIRECT MARKETING PURPOSES. IN SUCH A CASE, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA FOR THIS PURPOSE.

10.2 CONTACT OPTIONS

If you have any questions regarding the collection, processing, or use of your personal data, regarding information, correction, restriction, or deletion of data, or for the revocation of consent given or an objection to a specific use of data, please contact our corporate data protection officer.

Data Protection Officer:

External Data Protection Officer of Braun GmbH & Co. KG,

c/o TÜV SÜD Akademie GmbH

Westendstraße 160

80339 Munich

Germany

datenschutz@braun-bueffel.de