Kirn/Bargteheide, December 5, 2023

TORSTEN DÖRLING WIRD NEUER LEITER BUSINESS DEVELOPMENT INTERNATIONAL

BRAUN BÜFFEL ON EXPANSION COURSE

BRAUN BÜFFEL is setting the course for an international growth strategy. Torsten Dörling, previously responsible for the leather goods manufacturer's field service in northern Germany, will now also take over the management of the Business Development International division.

Torsten Dörling previously worked for a renowned suitcase and bag company for many years. As Sales Manager, he was responsible for the DACH region and Scandinavia and was able to build up extensive expertise in international markets. In his new position, Dörling will work closely with Friederike Salzmann, Managing Director of Braun Büffel Switzerland. Together they will drive the company's expansion and strengthen Braun Büffel's global presence.

The continuously increasing international demand, both in the B2B and B2C sectors, contributed significantly to this strategic decision. Braun Büffel has seen increased interest from various countries, particularly since the successful expansion of its product range to include women's bags.

"The expansion of Business Development International is a key step in our growth strategy. Torsten Dörling is not only very familiar with our products, but also has extensive knowledge of the global market - a decisive factor in the realization of our international goals," explains Christiane Brunk, Managing Director of Braun Büffel, about this strategic decision.

Torsten Dörling comments on his new role as follows: "Taking over the management of Business Development International is an exciting challenge for me. I am delighted to be able to help Braun Büffel establish itself internationally as a renowned brand in the field of high-quality leather goods." Dörling's first international trip will take him to the Mipel leather goods fair, which will take place in Milan in February 2024.

ABOUT BRAUN BÜFFEL

BRAUN BÜFFEL manufactures high-quality leather goods, combining craftsmanship, family history and tradition. The family business was founded in 1887 and is one of the few representatives of the leather goods industry in Germany, producing at its founding location in Kirn near Frankfurt and in Offenbach. In addition, the company has been working with excellent partner manufacturers abroad for decades.

The product range includes wallets, purses, business bags, handbags, backpacks, key and card cases as well as leather accessories for men and women.

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