Kirn, May 23, 2024
BRAUN BÜFFEL IST TOP MARKE IN DER TW-STUDIE "FASHION BAGS 2024"
In the current study "Fashion Bags 2024" by TextilWirtschaft, Braun Büffel was rated as the clear winner in the small leather goods sector.
The study was conducted in February and March 2024 through a personalized online survey of 110 purchasing managers from various retail formats. Participants came from clothing stores, shoe stores, leather goods stores and other large retail formats.
OUTSTANDING RATINGS FOR QUALITY AND DESIGN
Braun Büffel is valued for its product range. The quality and workmanship of the handbags, business bags and small leather goods were particularly appreciated by those surveyed. Christiane Brunk, Managing Director of Braun Büffel: "We are proud that our products are impressive in terms of both quality and design. This recognition confirms our continuous work. We do everything we can to offer our customers only the best and are delighted with the positive feedback."
The company also received positive reviews for its recognizable collection signature and its ability to implement fashion trends in a way that is appropriate for the target group. Braun Büffel serves as an important partner for fashion profiling at the point of sale (POS). "Our customers expect not only quality from us, but also contemporary and fashionable products. These results motivate us to continue to act as an innovation driver in the market," adds Brunk.
BRAUN BÜFFEL HAS RECOGNIZED THE IMPORTANCE OF STATIONARY TRADE
Braun Büffel was recognized as a reliable partner for retailers; retailers value the company's delivery reliability, reordering and support. Brunk says: "The satisfaction of our retail partners is very important to us. This positive feedback shows that our efforts to offer professional service are successful. We will continue to work closely with our partners."
Braun Büffel places particular emphasis on its ties with premium partners. The company wants to strengthen specialist retailers by making the shop-in-shop areas clearly recognizable as Braun Büffel presentation areas and allowing retailers to benefit from Braun Büffel's attractive brand image.
Artur Wagner, Chief Digital Officer of Braun Büffel, emphasizes the importance of stationary retail: "By working with our partners, we will further increase brand awareness among customers and create a win-win situation for both sides."
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ABOUT BRAUN BÜFFEL
Braun Büffel manufactures high-quality leather goods, combining craftsmanship, family history and tradition. The family business was founded in 1887 and is one of the few representatives of the leather goods industry in Germany, producing at its founding location in Kirn near Frankfurt and in Offenbach. In addition, the company has been working with excellent partner manufacturers abroad for decades.
The product range includes wallets, purses, business bags, handbags, backpacks, key and card cases as well as leather accessories for men and women.
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Traditional craftsmanship
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