ARTUR WAGNER WIRD NEUER CHIEF DIGITAL OFFICER DER TRADITIONSREICHEN LEDERMANUFAKTUR

Artur Wagner is the new Chief Digital Officer at the Rhineland-Palatinate leather goods manufacturer BRAUN BÜFFEL. With 18 years of experience in e-commerce, he will play a key role in the company's digital transformation and further strengthen omnichannel sales. "I have already had the opportunity to support BRAUN BÜFFEL in digitalization processes in the past. The excellent quality of the products and the long-standing history have impressed me from the very beginning," says Artur Wagner.

In his previous position, the digital expert worked for the digital agency Y1 for over two and a half years. As Head of Customer Success, he was largely responsible for optimizing his customers' digital projects. His main focus was on requirements and solution engineering as well as increasing the conversion rate and improving user-friendliness. Here he also worked as a consultant for BRAUN BÜFFEL. In his new position, Artur Wagner reports directly to the owner and managing director Christiane Brunk.